Brand Manager
Location: Belgrade
Purpose of the job:
The Brand Manager is responsible for leading and managing one or more of our brands through development and execution of strategies and brand plans, and directing marketing efforts to increase the value and performance of a specific brand in terms of profit and loss performance, image and positioning.
Requirements:
- Education: University degree (Economy, Management of Social science)
- Minimum 3-5 years of commercial (marketing, sales, trade marketing) experience out of which min 3 years of brand management in an international/multinational environment
- English– fluent, excellent writing & reading
- Good knowledge of numbers, analytical & problem solving skills, very good command of Excel
- Excellent communication skills
- Driver’s license
Main Tasks & Responsibilities:
Functional:
- Development of the Brand Strategy
- Brand planning process
- Develops, executes, and post evaluates brand activities as part of brand plans
- Flawlessly manages the budget execution
- Ensures consistency between the Brand positioning and all ongoing Brand activities and activations in order to meet short term targets while maintaining long term brand positioning and value
- Independently manages creative, PR and media agencies in the development of business and brand.
- Consistently tracks Brand performance and proposing improvements to plans
- Understands drivers of Brand profitability and Brand’s P&L
- Timely communicates with other functions (Sales, Trade Marketing, Supply Chain) to effectively roll out the planned activities
Managerial:
- Change management
- People management
- Strategic thinking
- Drive for extra mile
- Decision making
Personal characteristics:
- Open minded
- Eager to learn & develop
- Flexible towards change
- Action oriented
- Energetic
If you believe that you fulfil the requirements and would like to join our team, please submit your CV and Motivation Letter in English (with a subject: Brand Manager), no later than 22.10.2016. Only short listed candidates will be contact.
HEINEKEN Srbija
HEINEKEN je najrasprostranjeniji proizvođač piva na svetu i ima vodeću ulogu u razvoju i marketingu premium pivskih brendova i cidera. Više od 250 međunarodnih, regionalnih, lokalnih i posebnih vrsta piva i cidera, predvođenih Heineken® brendom, čine snažan portfolio kompanije.Posvećeni smo inovacijama, dugoročnim investicijama u naše brendove, dobro organizovanoj prodajnoj egzekuciji i fokusirani na efikasno upravljanje troškovima. Kroz program „Stvaramo bolji svet“, održivost čini sastavni deo…
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