Google Tag Manager (Tagging Specialist)

Spiralyze is a data-driven A/B testing company headquartered in the United States with clients from major brands such as Pepsi, Netflix, General Electric, Abbott, American Express, Dream Host, TechSmith, VWO, and many more. We use design and optimization to help our clients generate more revenue from their website traffic.

Your primary task is to help internal and external clients add (complex) tracking and fix issues that arise.  

You will take extreme amounts of initiative and enthusiasm to get stuff done. You may not know how, but you figure it out by asking the right people, googling, and experimenting. 

We’re looking for someone who is driven to set things up perfectly, but also practical enough to bake in some redundancy and be able to provide “good enough data” when the perfect set-up is not available. Good problem-solving, can take a technical problem, break it down into manageable chunks, and execute it.

Will be responsible for communicating with internal and external teams to win buy-in, explain issues, and communicate progress.

Requirements and skills:

• At least 4-5 years of experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
• At least 3-4 years of experience with website analytics tools i.e. Google Analytics, GA3/GA4.
• Basic knowledge of JavaScript.
• Expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting), specifically with Google Analytics.
• Working knowledge of third-party tagging, pixel creation, etc.
• Experience in transitioning GA accounts from UA to GA4.
• Has native-level spoken and written English communication.
• Reference: 8cT30H9HP0rdne5153vgR4bTfMmYvoynTrAGZF_7h6g.

Day-to-Day Responsibilities:

• Implementing conversion tracking (forms, buttons, e-commerce and anything else)
• Verifying & sanity checking conversion tracking implementation
• Debugging tracking issues and fixing them
• Checking issues with test measurement on Google Optimize, VWO, Optimizely, Hotjar
• Creating any customized reports from Analytics and other sources

Benefits:

• Competitive salary.
• Excellent career opportunities at a global company.
• Internal and external training courses.
• 20 days of paid vacation plus holidays.
• Technology reimbursement.