Konkurs je istekao.
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CRM Specialist

Better Collective

Niš | Hibrid, Prikaži adresu

27.11.2025.

  • ugovor
  • puno radno vreme
About us
We are a leading sports betting media group empowering the global sports betting audience through innovative, digital technologies and engaging sports betting media platforms.
Key responsibilities
  • Plan, build, and manage push, in-app, and email marketing journeys and campaigns for our esports brands.
  • Develop automated customer journeys and lifecycle campaigns to drive engagement, reactivation, and prevent users from churning.
  • Segment and analyse audiences to ensure relevant and personalised messaging.
  • Continuously test, track, and optimise campaign performance (A/B testing, deliverability, CTR, conversions).
  • Work with our analytics and data teams to improve targeting, automation, and measurement of key CRM KPIs.
  • Contribute to the overall marketing strategy with insights and recommendations on CRM performance.
Our ideal candidate
  • Has proven experience in CRM, lifecycle, or retention marketing, ideally in digital media, gaming, or entertainment industry.
  • Strong understanding of push, in-app, and email marketing platforms (e.g., Braze, OneSignal, MailChimp, HubSpot, or similar).
  • Analytical mindset — comfortable working with data to inform decisions and identify opportunities.
  • Highly organised and detail-oriented, capable of running multiple campaigns without compromising quality.
  • Proactive and innovative, always exploring new ideas and ways to engage users.
  • Familiar with marketing automation, audience segmentation, and dynamic content.
Experience & Skills
  • Minimum 2 years of hands-on experience with CRM, retention, or lifecycle marketing.
  • Proven track record of managing and optimising multi-channel CRM campaigns.
  • Experience with A/B testing, customer journey automation, and audience segmentation.
  • Proficiency with analytics and tracking tools (Google Analytics, Firebase, AppsFlyer or similar).
  • Strong communication and stakeholder management skills.
  • Knowledge of esports, gaming, or iGaming industries is a strong plus.
Benefits
30 vacation days after two years
Private health insurance
Sick leave 100% paid
Flexible working hours
Canteen with free meals and drinks
Start your journey with us
Discover More
    Better Collective

    Better Collective

    Better Collective je vodeća sportska medijska grupa koja kreira inovativne tehnologije i pouzdane platforme fokusirane na zabavne i odgovorne sadržaje vezane za sportsko klađenje. Naše platforme okupljaju milione sportskih navijača i tipstera širom sveta koji mogu besplatno da pristupe sadržajima o…

    Beneficije

    Obuke, konferencije
    Timska druženja
    Hrana i piće
    Edukacija, profesionalni razvoj
    Dobrovoljno zdravstveno osiguranje
    Fleksibilno radno vreme
    Dodatni slobodni dani
    Obezbeđena oprema za rad
    Rad od kuće
    Program mentorstva
    Društvena odgovornost
    Zabavni sadržaj
    Konkurs je istekao.

    Napomena: Poslovi.infostud.com ne vrši posredovanje u zapošljavanju u Srbiji, niti u inostranstvu. Postupak selekcije i odabira kandidata je u nadležnosti poslodavca, a odredbe ugovora o radu predstavljaju direktan dogovor između poslodavca i zaposlenog. Svi pojmovi u oglasima, koji su upotrebljeni u muškom rodu, odnose se bez diskriminacije i na osobe ženskog pola i obrnuto, osim ukoliko specifičnim zahtevima posla nije drugačije propisano.