- Plan, build, and manage push, in-app, and email marketing journeys and campaigns for our esports brands.
- Develop automated customer journeys and lifecycle campaigns to drive engagement, reactivation, and prevent users from churning.
- Segment and analyse audiences to ensure relevant and personalised messaging.
- Continuously test, track, and optimise campaign performance (A/B testing, deliverability, CTR, conversions).
- Work with our analytics and data teams to improve targeting, automation, and measurement of key CRM KPIs.
- Contribute to the overall marketing strategy with insights and recommendations on CRM performance.
- Has proven experience in CRM, lifecycle, or retention marketing, ideally in digital media, gaming, or entertainment industry.
- Strong understanding of push, in-app, and email marketing platforms (e.g., Braze, OneSignal, MailChimp, HubSpot, or similar).
- Analytical mindset — comfortable working with data to inform decisions and identify opportunities.
- Highly organised and detail-oriented, capable of running multiple campaigns without compromising quality.
- Proactive and innovative, always exploring new ideas and ways to engage users.
- Familiar with marketing automation, audience segmentation, and dynamic content.
- Minimum 2 years of hands-on experience with CRM, retention, or lifecycle marketing.
- Proven track record of managing and optimising multi-channel CRM campaigns.
- Experience with A/B testing, customer journey automation, and audience segmentation.
- Proficiency with analytics and tracking tools (Google Analytics, Firebase, AppsFlyer or similar).
- Strong communication and stakeholder management skills.
- Knowledge of esports, gaming, or iGaming industries is a strong plus.
Better Collective
Better Collective je vodeća sportska medijska grupa koja kreira inovativne tehnologije i pouzdane platforme fokusirane na zabavne i odgovorne sadržaje vezane za sportsko klađenje. Naše platforme okupljaju milione sportskih navijača i tipstera širom sveta koji mogu besplatno da pristupe sadržajima o…
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