- Plan, build, and manage paid social campaigns for esports brands across multiple platforms and markets.
- Develop audience strategies and segmentation to reach and engage high-intent esports users
- Test and optimise creative, messaging, and placements to improve results and engagement.
- Track and analyse campaign performance, delivering actionable insights and reports to stakeholders.
- Generate top-performing ad creatives. Create original video and image assets and explore automated solutions to enhance the effectiveness of our advertising efforts.
- Stay up-to-date with paid social trends, platform updates, and best practices.
- Hands-on experience managing paid social campaigns across multiple platforms.
- Strong analytical mindset and data-driven approach to campaign optimisation.
- Highly organised and detail-oriented, able to manage multiple campaigns simultaneously.
- Proactive, creative thinker who constantly seeks ways to improve campaign performance.
- Has interest or experience within esports or gaming, and has a solid, holistic business understanding
- Detail-oriented, with the ability to successfully run several campaigns across multiple platforms and markets at once.
- Minimum 2 years of experience in paid social marketing, ideally in gaming or esports.
- Proven track record of delivering high-performing paid social campaigns.
- Experience with A/B testing, audience segmentation, and performance reporting.
- Experience with tools such as Meta Ads Manager, Google Analytics, or similar platforms.
- Has an analytical mindset - constantly reviewing and optimising active campaigns
- Excellent communication and collaboration skills.
Better Collective
Better Collective je vodeća sportska medijska grupa koja kreira inovativne tehnologije i pouzdane platforme fokusirane na zabavne i odgovorne sadržaje vezane za sportsko klađenje. Naše platforme okupljaju milione sportskih navijača i tipstera širom sveta koji mogu besplatno da pristupe sadržajima o…
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