Performance Marketing Specialist

At Daktela, you will join a fast-growing European SaaS company that is innovating and disrupting the customer care industry. You will contribute to building one of the leading CCaaS platforms that helps over 1,600 companies worldwide to deliver excellent customer care. As we expand, we create opportunities for talented people who want to grow their careers.

Why Daktela:

• Successful and constantly growing global company with plenty of opportunities
• Great, innovative product
• Fast-moving and agile environment where you can change things
• A lot of opportunities to grow
• Great company culture
• A fair reward, nice package of benefits and company events and activities
• Reference: ErL8_6hwez2XAZ_God8fPoHm7p80sJHHo8DOI7qaFb1UsCi-mlsqJlxJTtcCxJYn

What you’ll do:

• Implementation of marketing activities for the SRB market in the field of contact centres and customer care (target group B2B area)
• Communication and presentation of product portfolio including USP of individual products
• Planning, setup and optimization of performance marketing campaigns with a focus on Google Ads (Search, Display, Video, Performance) and LinkedIn campaigns.
• Driving measurable results through lead generation campaigns, ensuring quality and cost-efficient CPL (cost per lead)
• Continuous analysis, reporting, and optimization of PPC activities to maximize ROI and conversion rates
• Organization of on-site events in SRB

Who and what we are looking for (Your experience and skills):

• A systematic and organized marketer, able to deliver individual marketing activities.
• Hands-on approach
• Someone who enjoys the technology field and wants to promote a modern technology company, ideally with experience in a similar field (B2B SaaS)
• Previous experience with online digital marketing tools
• Ability to write marketing-product oriented text with appropriate tone-of-voice and relevant arguments for the reader
• Fluent, advanced level of English