CRO Specialist - Paid Media
Better Collective
Niš | Hibrid
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Adrese mesta rada
- Nis, Trg Kralja Milana 2
02.07.2025.
About us
We are a leading sports betting media group empowering the global sports betting audience through innovative, digital technologies and engaging sports betting media platforms.
Job Description
- Own and execute CRO initiatives for the Paid Media division, identifying performance gaps and developing hypotheses to improve outcomes.
- Use tools such as Google Analytics, Microsoft Clarity, Hotjar, and ad platforms to conduct quantitative and qualitative research.
- Work alongside UX/UI designers to ideate, visualise, and execute impactful test variants.
- Manage the full optimisation lifecycle, from research and prioritisation through to testing, measurement, and rollout.
- Communicate test results clearly to stakeholders, ensuring learnings are shared and successful outcomes are scaled.
- Align CRO activity with broader Paid Media strategy and collaborate with cross-functional teams to embed CRO into planning processes.
- Support the development and reporting of key CRO metrics and KPIS.
Job Requirements
- Experience optimising performance for Paid Media channels such as Google Ads, Meta Ads, affiliate traffic, and CRM campaigns.
- Strong analytical skills and the ability to translate data into clear business insights.
- Proficiency with A/B testing tools such as VWO, along with a good foundation in statistics.
- Comfortable with tools like Microsoft Clarity or Hotjar for behavioural analysis.
- Experience aligning CRO strategy with stakeholder objectives and managing test pipelines.
- Ability to distil complex data into a compelling narrative and make data-informed recommendations.
- Curious mindset with a strong sense of initiative and ownership.
- Fluency in English, both spoken and written.
- Google Tag Manager.
- HTML, CSS, Javascript, or jQuery.
- CRM tools such as Hubspot.
- Copywriting or creative strategy.
- Interest or experience in the sports betting or iGaming industry.
Benefits
30 vacation days after two years
Private health insurance
Sick leave 100% paid
Flexible working hours
Canteen with free meals and drinks
Better Collective je vodeća sportska medijska grupa koja kreira inovativne tehnologije i pouzdane platforme fokusirane na zabavne i odgovorne sadržaje vezane za sportsko klađenje. Naše platforme okupljaju milione sportskih navijača i tipstera širom sveta koji mogu besplatno da pristupe sadržajima o…
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Beneficije
- Obuke, konferencije
- Timska druženja
- Hrana i piće
- Edukacija, profesionalni razvoj
- Dobrovoljno zdravstveno osiguranje
- Fleksibilno radno vreme
- Dodatni slobodni dani
- Obezbeđena oprema za rad
- Rad od kuće
- Program mentorstva
- Društvena odgovornost
- Zabavni sadržaj