Web Analyst

Job title: Web Analyst

Office location: Belgrade with Hybrid working

About the role:

The Web Analyst will play a critical role in driving data-informed decision-making across the organization by implementing, managing, and optimizing advanced digital analytics solutions—primarily using Google Analytics 4 (GA4), Google Tag Manager (GTM), and BigQuery. This role combines technical expertise withstrategic thinking to ensure robust data collection, insightful analysis, and actionable reporting on web and app performance. Collaborating with cross-functional teams, the Web Analyst will translate complex data into meaningful insights and recommendations that directly influence digital strategy, user experience, and marketing effectiveness.

What will you be doing?

• Develop and implement advanced GA4 tracking strategies, including custom events, parameters, and user properties.
• Manage and optimize Google Tag Manager (GTM) implementations and troubleshoot tagging issues.
• Design and enforce UTM tagging strategies for consistent and accurate campaign tracking.
• Integrate GA4 data with Google BigQuery and maintain efficient data pipelines and models.
• Ensure data quality, integrity, and governance through rigorous validation and documentation practices.
• Build and maintain GA4 dashboards and reports tailored to stakeholder needs and KPIs.
• Conduct in-depth analysis of user behavior and performance across websites and apps.
• Collaborate with marketing, product, and development teams to align data efforts with business goals.
• Oversee the integration of GA4 with CRM systems and advertising platforms (e.g., Meta, TikTok, Bing).
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What we are looking for:

• Bachelor's degree (Data Analytics, Marketing, Computer Science) or relevant experience
• Advanced user of MS Office (Excel, Word, Power point…) with expert knowledge of Excel
• Proven hands-on experience with Google Analytics 4 setup and configuration, including custom events and enhanced measurement
• Strong experience using Google Tag Manager for implementation and debugging
• Solid knowledge of UTM tagging and digital campaign tracking best practices
• Proficiency in SQL and experience working with Google BigQuery for data manipulation and reporting
• Experience creating dashboards and reports using GA4's Explorations, Tableau, Power BI, Looker Studio, or other BI tools

Why work for us?

We're in your corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!

Awarded Broadband Provider of the Year 2023 Uswitch Telecoms Awards, as voted for by 20,000 customers, plus Fair Terms Gold Award 2023. We're also very proud to have been awarded Great Place to Work Certification (2022-23) and UK's Best Workplaces for Wellbeing (2022)

In our Belgrade office, we work with our UK colleagues in a shared mission: to gigabit Britain. Our office started up in 2013 with what was then 20 developers, now we're more than 700 people and about to move into our brand-new offices. Do you want to be a part of our next adventure?

Some of our key Benefits:

Competitive salary
Global Remote working for up to 2 week per year for those who are able to work remotely
25 days' paid holiday increasing each year, to a max of 35
Extra days off for your birthday, move house and volunteer
Access to a wellbeing platform, Rezilient
Partnership with SOS Children's Village
Private medical insurance
Travel discounts
Fit Pass discount
Technology discount
Team sports activities
Massages in the office
Sweet Tuesdays
We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.

What happens next?

You apply (please send us your CV in English)
We carefully review your application
We'll get back to you — even if it's a no (for now)