Editor-in-Chief and Manager of the Portal and MaxBet Sport Platform

Max Bet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry
Max Bet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people—we foster a culture of teamwork, clear communication, and mutual respect. 

As we continue to grow, we are looking for a:

Editor-in-Chief and Manager of the Portal and MaxBet Sport Platform(m/f)

City: Belgrade

Job Description:

The Editor-in-Chief and Manager of the Portal and MaxBet Sport Platform is responsible for the strategic, editorial, and operational management of the sports web portal, as well as the overall development of the MaxBet Sport experiential platform. This role combines editorial leadership with team management to ensure the production of high-quality, timely, and engaging sports content, while also expanding and strengthening MaxBet Sport into a comprehensive sports platform encompassing the portal, partnership collaborations, and unique experiential components. Key responsibilities include overseeing content production and publishing, aligning platform development with brand strategy, and driving business goals through audience growth, engagement, and traffic.

Responsibilities:

• Editorial Leadership: Define and implement the editorial policy in line with company strategy. Oversee all stages of content creation—from concept to publication—ensuring accuracy, relevance, and compliance with legal regulations, while contributing to the company's brand image and business objectives.
• Team Management: Organize and coordinate the editorial team's work, including task delegation, deadline supervision, mentorship, and professional development. Conduct regular editorial reviews and provide feedback to enhance content quality.
• Content and Platform Strategy Development: Plan short- and long-term publishing strategies that support business objectives. Monitor trends and analytics to optimize content for attracting and retaining audiences. Identify new opportunities and partnerships for business development.
• Portal Management: Lead annual, quarterly, and monthly planning aligned with company goals. Clearly delegate objectives and manage the execution of team plans. Oversee daily portal operations, prioritize tasks, and ensure technical and functional integrity of the platform in coordination with the technical team. Monitor and implement SEO best practices, user experience (UX), and navigation strategies to increase organic traffic and user retention.
• Platform Development and Management: Create a vision and development strategy for MaxBet Sport, covering the portal, partnership implementation, sponsorships, and unique experiences for MaxBet Sport users and MaxBet players. Identify, negotiate, and manage new partnerships across various categories to elevate awareness and position MaxBet Sport as a distinctive sports platform offering one-of-a-kind user experiences.
• Communication and Partner Relations: Establish and maintain professional relationships with sports clubs, federations, and other relevant institutions, as well as with current and potential partners. Actively communicate with PR teams of clubs and sports organizations to secure timely access to information and interview subjects. Proactively establish long-term strategic relationships. Organize exclusive interviews, guest appearances, and produce specialized content with athletes, coaches, and other sports figures. Coordinate editorial presence at matches, press conferences, and other events, including live reporting and multimedia content production.
• Cross-Department Collaboration: Work closely with marketing, design, social media, and legal teams to ensure integrated and consistent content across all communication channels.
• Crisis and Reputation Management: Respond quickly to controversial or emergency situations on the portal or social media. Ensure the dissemination of accurate information and protect brand reputation.
• Analytics and Reporting: Monitor performance metrics (readership, engagement, conversions) and prepare reports for leadership, including recommendations for content and editorial improvements.
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Requirements:

• 5+ years of experience working with media portals, with at least 3 years in an editorial and managerial role, preferably in sports media.
• Degree in Journalism, Communications, Media Management, or a related field.
• Strong leadership and team management capabilities.
• Excellent managerial and organizational skills.
• Superior knowledge of grammar, editorial standards, and writing style.
• Deep understanding of digital media, SEO strategies, and analytics platforms.
• Proficiency in working with CMS platforms, analytics, and social media tools.
• Ability to plan and solve problems in a dynamic, time-sensitive environment.
• Confident decision-making aligned with ethical and business standards.
• High level of organization and strategic thinking.
• Familiarity with the gaming industry and relevant regulations is a plus.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.