About the company:
Hopstitch is an Amazon FBA business which brings high-quality, innovative products to the US market. Founded in 2015, Hopstitch works with suppliers to develop ODM solutions for their customers. Their primary imports are small home appliances and consumer goods.
They believe in quality craftsmanship and creative designs to provide their clients with practical products that will sell competitively in their marketplaces. They primarily work in the US market, and have expanded to the UK, EU and UAE this year.
The small but professional team relies heavily on data and constant experiments, testing hypotheses and refining their intuitions. Because of the constantly changing landscape of the Amazon marketplaces, they continuously re-assess the workflows and strategies to refine operations.
This is a results-oriented environment, and if you share that mindset, make sure to read on!
About the role:
Right now, the Hopstitch team is looking for a PPC & SEO Specialist. Within this role, you will manage all PPC campaigns for different marketplaces (Amazon, Walmart), and continuously optimise SEO for all product listings.
As the PPC & SEO Specialist, you will help the company track its PPC and SEO efforts efficiently by ensuring increases in organic search visibility; through consistent optimisation, products can get indexed and ranked for a larger number of keywords.
More specifically, you will:
- Optimise campaigns using PPC software
- Conduct keyword research for products
- Analyse keywords for different listings
- Set goals for organic ranking and create sponsored campaigns to support the ranking efforts
- Actively test and analyse targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals
- Create monthly reports offering insights from testing and overall performance
- Run SEO experiments regarding keyword placement in titles, backend search terms, EBC, etc. and document the experiments
- Track listing-level KPIs to determine the effectiveness of various experiments
Once you join the company, the founders will organise an onboarding process for you to familiarise yourself with the company, the products, and the systems. You will also have an opportunity to hit the ground running by outlining strategies and setting goals for different products and marketplaces.
About you:
In order to excel in this role, you need to have:
- Solid PPC experience, ideally with Amazon
- Experience in SEO
- Experience with Excel and Pivot tables
- Organised and analytical approach to work
- Ability to document and properly report KPIs
- Ability to take ownership of the role and adapt it to the growing needs of the business.
- Eagerness to ask questions and follow up when things aren't fully understood
Brownie points for:
- PowerQuery and skills in data analytics and visualisation
- Experience with different Amazon PPC management tools
Benefits:
What’s in it for you?
- $2000 - $2500 per month*
- Full-time and fully remote employment
- Flexible working hours as long as you are able to attend two weekly calls during the morning Western European Time
- Quarterly budget for development/training in the form of online courses
- Opportunity to learn any aspect of the business in which they take an interest
- An annual review with a likely 10% yearly increase in salary
*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.
How to apply?
This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out.
If you apply, JobRack will respond promptly and keep you updated throughout the process.
As part of the hiring process, please then expect the process to include:
- Filling in the application form once you click “Apply”
- Being invited to record a short video to introduce yourself
- Completing test tasks, if short-listed
- Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role
We look forward to your application!
JobRack
JobRack exists to help Eastern European remote workers get great remote jobs with businesses all over the world.