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LVH is the premier home chartering service for the world’s elite, bringing together a collective of trusted homeowners and guests who share a passion for refinement, elegance and elevated human experiences. LVH offers the finest curated experiences, unparalleled in-home full services, exclusive home management and advisory services combined with the latest technology trends.
Under the general supervision of Marketing Management, the PPC Consultant will optimize PPC campaigns and monitor paid search budgets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI). Luxury or niche marketing experience is mandatory.
Essential Functions:
- Participate in creating effective paid search strategies
- Optimize various PPC campaigns
- Regularly analyze campaign performance data, identify trends, and provide actionable insights and recommendations for improvement.
- Oversee accounts on search platforms (e.g. Google AdWords, Bing) and Social Media platforms as directed.
- Be involved in location and audience targeting
- Conduct in-depth keyword research to identify high-performing keywords and negative keywords to enhance campaign targeting.
- Monitor budget and advice on adjusting bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce on demand reports for management (e.g. dashboards)
- Suggest changes to adverts copy
- Suggest and develop new campaigns across multiple channels
- Implement A/B testing for ad creatives, landing pages, and other campaign elements to optimize conversion rates.
- Utilize ad extensions to enhance the visibility and effectiveness of ads.
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Job Requirements:
- Proven experience as a PPC consultant in luxury or niche markets
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Meta, YouTube) is preferred
- Knowledge of analytics tools (Google Analytics, GSC, Data Studio etc.)
- Proficient in Google Suite (particularly Sheets)
- Analytical thinking
- AdWords certification is a plus
LVH
LVH is a leader in the ultra-luxury home sharing catering to world-traveling high net worth individuals, their family, and business associates through a network of thousands of full service homes in over 100 international destinations. Under the general supervision, the Guest Service Representative will provide direct support and liaison to the Experience Director and CSR Manager to perform related work as required.