SEO Manager

Max Bet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry

Max Bet is a rapidly growing company specializing in sports betting, gaming, and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro, and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people—we foster a culture of teamwork, clear communication, and mutual respect. 

As we continue to grow, we are looking for a:

SEO Manager (m/f)

City: Belgrade

An experienced SEO Manager is needed to join our Digital Marketing team in MaxBet and help drive growth through organic search.

You’ll need to be an SEO all-rounder with the ability to work and effectively communicate with internal stakeholders across multiple teams. You will need to be proactive to ensure SEO is visible and prioritized across the business.

You’ll frequently liaise with developers, product, and content teams to ensure that SEO recommendations are fully implemented.

The SEO Manager is a key part of their Digital Marketing strategy, with full ownership of the Organic Search channel. Working across Technical, On-Page & Content, the SEO Manager will define an SEO roadmap with a core focus on new customer acquisition.

Job Responsibilities:

• Developing and implementing effective search engine optimization (SEO) strategies across multiple websites and across different regions.
• Managing offsite and onsite optimization projects and reporting on performance.
• Conduct keyword research to guide content teams.
• Review technical SEO issues and recommend fixes working with crawling tools like Screaming Frog, Deepcrawl.
• Partner with the web team to ensure we maintain excellent technical SEO performance and build on the high-performing website to maximise page position.
• Collect data and report on traffic, rankings and competitors’ analysis using tools like SEMRush.
• Ensure that we are kept up to date with any Google algorithm changes, recommending a change of strategy where needed.
• Creation of content briefs and ownership of on-site implementation strategy.
• Collaborate with Design and Web colleagues to maximise conversion rates on organic landing pages through ongoing CRO.
• Identify and track key SEO KPIs including page ranking, redirects, click rate, bounce rate, and technical performance indicators.
• Generation and dissemination of management reporting to ensure that the wider team is aware of organic performance trends.
• Prepare and present weekly reports for the business.
• Work with PPC Manager to continually drive and deliver the optimum oneSERP, ensuring maximum volume and efficiency in our lower funnel channels.
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Key Qualifications:

Essential:

• Proven experience as SEO Manager.
• Expert knowledge of SEO strategies and best practices including technical, outreach and content marketing.
• Experience using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console and web analytics tools like Google Analytics.
• Strong analytical skills.
• Excellent numeric skills and attention to detail.
• Excellent organizational, project management and time management skills.
• Ability to clearly and effectively articulate thoughts and points.
• Excellent communication and teamwork skills to collaborate effectively with other marketing team members.
• Show Passion: Always have a positive can-do attitude; Celebrate success.
• Naturally inquisitive mind-set: Wants to understand behavior, look for patterns, find new problems/solutions.

Desirable:

• Familiarity with HTML, CSS, JavaScript
• Experience in the use of CMS platforms like WordPress
• Fluent in English
• Experience in gambling or gaming.
• Knowledge of coding
• Bachelor’s degree in marketing, Advertising, or a related field is preferred.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.