Content and SEO Specialist

Novi Sad, Belgrade

CCBILL is looking for the Content and SEO Specialist who will be responsible for creating unique content in a variety of formats and executing Search Engine Optimization, with a goal of increasing traffic, generating leads and converting them to customers.

Key Job Responsibilities

• Conceptualize, develop and execute content marketing plans, delivery strategies and content calendars for several clients/businesses our company is serving.
• Write copy and create website and blog content.
• Propose and create new content ideas based on research, audience insights and comments from a variety of data sources including website, social media and social listening.
• Conduct interviews with subject matter experts to stimulate content that teaches, helps and informs the audience.
• Deliver compelling content for ad campaigns, including email copy for marketing campaigns.
• Identify and track KPIs through many channels to assess the strategic impact of content; refine and optimize content strategy and execution to improve performance.
• Grow subscriber base by creating original thematic content available for download, including landing pages, email, articles, infographics, presentations, etc.
• Generate new leads by converting site traffic through calls-to-action, landing pages and lead generation content (including offers).
• Ensure all content is on-brand, consistent regarding style, quality, and tone of voice, and optimized for search and social promotion.
• Reference: uBkJbKkLMVwdu1OXmWGWJ9U5mNT-5spauCbWwFt1uPEzgUn-8Ts5Vb_pmp7bmTWW

Key Skills

• Native or near-native knowledge of English language.
• Bachelor’s degree in Journalism, English, Communications or Marketing or related field is preferred.
• 1+ years’ experience with end-to-end content marketing execution, including conceptualizing, designing, writing, launching and supporting online, interactive and/or multichannel campaigns.
• Minimum 1-year experience content marketing management.
• Exceptional writing and editing skills.
• Process-driven professional with strong project management skills, an ability to think scale, and rely on data to make decisions.
• Familiar with digital marketing, content strategies, and marketing automation is a plus.
• Ability to multi-task, prioritize and organize a number of concurrent projects under tight time pressure alongside both individual contributors and teams across the organization.

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