Digital Marketing and Communication Manager

PharmaSwiss, part of Bausch Health Companies, is one of the leading pharmaceutical companies in Serbia, that has been marketing its own and third-party products for many years now, while nurturing strong customer-oriented and consumer-centric approach in its everyday business. As a result, we are very proud of our strong reputation among healthcare professionals and consumers. Our goal is to make this leading position even stronger for years to come.

We are currently in the process of strengthening our marketing team and recruiting for the role of:

Digital Marketing and Communication Manager

Primary Responsibilities:

• Build and maintain a local website in cooperation with all relevant stakeholders and in line with company policies
• Plan and execute Social Media and other internet marketing best practices - Creating, managing and growing the company s presence through blogs, Twitter, Facebook, and other strategically relevant online social properties; Coordination of ORM, SMM promotion, e-mail marketing
• Develop and manage all aspects of online digital marketing programs - independent project management (launching advertising campaigns, developing websites, etc.), own all campaign management aspects of these efforts across owned media channels
• Content management (website updates, copywriting/rewriting, webinars, videos, content Bank management, etc.)
• Cooperation with Digital and/or Marketing Agencies - selection of contractors, negotiations, document management
• Lead the efforts to research and recommend new marketing efforts and tools to ensure the constant improvement in campaign performance, including the use of analytics that support these decisions
• Oversee the budgeting process for digital marketing channels to assure allocation of resources that will produce optimum results
• Publishing on website the data on sponsorship and disclosing the information to the competent ministry about the website
• Cross-functional interaction – strategize, implement and track digital programs that support overall company revenue expectations, obtaining approvals, and compliance with procedures
• Act as a member of Data Privacy Council and participate in regular meetings
• Preparation of reports and their presentation to Sales and Marketing Manager
• Close cooperation with key internal stakeholders including management, marketing, compliance, legal, HR, business development in the development and implementation of marketing programs to deliver digital campaign engagement goals
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Candidate’s profile:

• University degree, preferably with medical background (Pharmacy, Medicine or Dentistry)
• Minimum 3 years of relevant work experience in digital marketing
• Fluency in English
• Knowledge of GDPR
• Strong PC skills, advanced social media knowledge
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Up to date with the latest trends and best practices in online marketing and measurement