Marketing Officer - Loyalty Insight

Belgrade

Essential Functions

• Oversee the analysis of the loyalty program and incorporate strategies based on analysis of data
• Create test and learn campaigns to gain better understanding of customer behavior
• Create campaigns that apply personalized messaging and integrate analytics, member preferences and knowledge of customer lifecycle
• Create contact strategies for member communications
• Develop strategies for acquisition of new loyalty members and engagement of current members
• Collaborate and take lead in resolving highly complex problems within scheduled time and recommends strategic changes as needed
• Conduct marketing measurement and ROI on promotions
• Research and recommend future Loyalty program developments
• Oversee creation and implementation of select program initiatives
• Ability to communicate in English in order to perform and follow job requirements in written and spoken direction
• Ability to multitask calmly and effectively in a busy environment
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Key Responsibilities and Duties

• Assist in the segmentation of members to target with direct mail, email and SMS campaigns
• Ensure issues related to the loyalty program are tracked, prioritized and resolved
• Work closely with partners, the loyalty team, and others as needed to ensure that deadlines are met
• Work with the team on content and messaging for campaigns and promotions
• Supervise and manages execution of team projects as needed
• Get along well with others and act as a team player

Background and skills

• University Degree in Economy, Analytics or Marketing
• Data analysis and statistics knowledge
• Microsoft Excel (Pivot Tables, Power Pivot, Power Query, Data Models)
• Highly focused, analytical and detail-oriented
• Marketing and retail experience is preferred
• Excellent command of English

Please note that only shortlisted candidates will be contacted.

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