AI Content Creator

1. About Energize d.o.o.

Energize d.o.o. is a fast-growing renewable energy and technology company specialized in advanced energy infrastructure solutions, including utility-scale and C&I Solar Power Plants, Battery Energy Storage Systems (BESS), EV Charging Infrastructure, Industrial Solutions, and Energy Software Applications. We operate with HQ in Serbia, Belgrade.

2. Position Overview

We are seeking a proactive, open-minded AI Content Creator to fully own our content production — video, visual, web, and digital marketing — using AI tools as the primary way of working, not as an occasional shortcut. This is an AI-driven and results-driven role: we are moving away from slow, purely manual production, classic design workflows, toward fast, high-quality, scalable content built with the most powerful AI tools available today.

This is not a narrow design role. The person in this position will independently produce AI-generated video content, design and maintain product catalogs, build and update company websites, and run AI-supported digital marketing — end to end, with minimal need for external agencies or outsourcing.

Key focus areas include:

• Full ownership of content production using AI tools, from concept to finished asset
• AI video creation for marketing, product presentation, and social media
• AI-assisted catalog, brochure, and visual material design
• Building, redesigning, and maintaining company websites and landing pages
• AI-supported digital marketing execution
• Initiative and openness to continuously learn and adopt new AI tools as the field evolves
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3. Key Responsibilities

3.1 AI Video Production

• Create AI-generated and AI-assisted video content for products, projects, and campaigns
• Produce short-form video for social media, ads, and web
• Use AI voice, avatar, and editing tools to speed up production while keeping quality high
• Iterate quickly across multiple AI-generated variants and select the strongest output

3.2 Catalogs, Visuals & Design Materials

• Design and update product catalogs, brochures, and technical presentation materials using AI-assisted design tools
• Produce marketing visuals, social media graphics, and branded assets
• Maintain visual consistency across all AI-generated and traditional design materials

3.3 Website Design & Maintenance

• Build, redesign, and maintain the company website(s) and landing pages using AI-powered website builders
• Update web content, structure, and visuals in line with marketing and sales needs
• Ensure sites are fast, on-brand, and optimized for conversion

3.4 Digital Marketing

• Plan and execute AI-supported digital marketing activities: social media, campaigns, content calendars
• Use AI tools for copywriting, ad creative, SEO, and campaign optimization
• Track performance and adjust content/campaigns based on results

3.5 AI Tool Adoption & Initiative

• Proactively research, test, and propose new AI tools that improve speed or quality of output
• Take initiative without waiting for detailed instructions — bring ideas, not just execution
• Participate in company-funded training and onboarding for new AI tools during working hours

4. Tools Used in This Role

The company fully finances all tools listed below and provides paid working-hours training for each. Candidates are not expected to already be experts in all of them, but must be genuinely comfortable adopting and mastering AI-first tools quickly.

AI Video, Voice & Avatars

• Runway – cinematic AI video generation with camera control and motion brushes
• Kling AI – photorealistic text-to-video generation and AI B-roll
• Google Veo – enterprise-grade AI video generation with native audio and lip-sync
• HeyGen – AI avatars and voice cloning for presenter-style videos in 175+ languages
• Synthesia – avatar-based corporate and training video creation
• D-ID – turns photos into talking AI avatars for personalized video outreach
• InVideo AI – automated script-to-video generation for social media: voiceover, captions, music
• CapCut – AI-assisted short-form video editing for social content
• ElevenLabs – AI voice generation and narration for video and audio content
• Tavus – personalized AI video at scale from a single base recording

AI Image, Visual Design & Catalogs

• Midjourney – high-quality AI image generation for visuals and concept art
• Adobe Firefly – AI image generation integrated with Adobe design tools
• Canva AI, Magic Studio – AI-assisted design for catalogs, social media, and marketing materials
• Adobe Express AI – quick AI-assisted graphic design and templates
• Leonardo AI – AI image generation for product and marketing visuals
• Lexica Art – AI image generation for thumbnails and social content
• PhotoRoom – AI background removal and product photo editing

AI Website Building & Design

• Framer AI – AI-generated, editable website layouts and landing pages
• Webflow AI – AI-assisted professional website design and publishing
• Relume – AI-powered wireframes and design systems for website planning
• 10Web AI Website Builder – AI-generated WordPress websites
• Wix Studio AI – AI-assisted website building and design
• Lovable – conversational, no-code AI builder for websites and web apps

AI Digital Marketing, Copy & SEO

• ChatGPT / Claude – copywriting, content planning, strategy, and campaign ideation
• Jasper AI – AI-generated marketing copy across email, blogs, and landing pages
• Semrush ContentShake AI – SEO-optimized blog and content generation
• Surfer SEO – content scoring and optimization for search ranking
• Albert.ai – AI-driven ad optimization across Meta, Google Ads, and YouTube
• Meta Advantage+ – AI-optimized social media ad campaigns
• Google Performance Max – AI-driven, cross-channel ad campaign management
• Grammarly – AI-assisted grammar, style, and tone checking

AI Productivity & Automation

• Notion AI – content organization, planning, and workspace automation
• Zapier / Make – no-code automation connecting content and marketing tools

5. Ideal Candidate Profile

• Open-minded and genuinely excited about AI tools replacing slow, manual workflows — not resistant to the shift
• Highly initiative-driven — brings ideas and solutions proactively, rather than waiting for instructions
• Background in design, video, content creation, digital marketing, or a related field is a strong advantage
• Comfortable working across multiple disciplines: video, visual design, web, and marketing, all AI-assisted
• Fast learner, able to pick up new AI tools quickly and independently
• Structured and organized, able to manage several content streams and deadlines at once
• Basic understanding of digital marketing and web fundamentals: conversion, SEO basics, campaign structure
• Must submit a portfolio of previous work: design, video, web, and/or marketing samples, required before the testing stage

6. Performance KPIs — Example Structure

• Number of AI-produced video assets delivered monthly
• Number of catalog/visual materials produced and updated monthly
• Website update turnaround time and number of pages/sections maintained
• Digital marketing content output and campaign performance metrics
• Adoption and effective use of new AI tools introduced over time

7. Compensation & Benefits

• Full employment package
• Performance-based bonus structure
• All AI tool subscriptions fully covered by the company
• Paid training and education time for AI tools during working hours
• Private health insurance
• Professional development and long-term career growth in a high-growth, AI-first environment
• Career advancement opportunities as the role and company scale

Hiring Process

Before being invited to any testing, candidates must submit a portfolio of their previous work: design, video, website, and/or digital marketing samples. Applications without submitted work samples will not proceed to the next stage.

Following portfolio review, the hiring process includes online testing covering personality, creative and technical skills, AI tool proficiency and adaptability, and initiative/results drive. Only selected candidates will then be invited for an interview.

Join Energize

If you are open-minded about AI-driven ways of working, proactive by nature, and excited to fully replace slow manual workflows with fast, AI-powered content production across video, visuals, web, and marketing, we invite you to apply and help shape the future of how we create content at Energize.