Brand Manager

About Us

Echelon Consulting LLC is a Miami-based digital marketing and talent management firm helping brands, creators, and public-facing individuals grow their digital presence, build engaged audiences, and create scalable social media systems that drive measurable results.

We’re ambitious, fast-moving, and growth-oriented. We operate our agency like a studio, connecting more than 40 team members across the world to serve a wide range of clients with consistency, speed, and high standards.

What It’s Like Working at Echelon

At Echelon, we don’t settle for “good enough”. We care about execution, ownership, and improvement.

We move quickly, we expect people to take responsibility seriously, and we invest in people who prove they are dependable, committed, and eager to grow.

For the right person, this is not just a role where you complete assigned tasks. It is an opportunity to take real ownership, become a trusted part of a growing international company, and shape how your area of the business develops over time.

Strong performance is recognized. People who consistently deliver, improve systems, and create meaningful value are given more responsibility, more influence, and more room to grow with the company.

What You’ll Be Doing

As our Brand Manager, you’ll take ownership of Echelon’s corporate brand presence across our website, social media platforms, and other marketing channels used to attract clients and talent.

You’ll be responsible for improving the website’s organic search performance through keyword research, content planning, on-page optimization, internal linking, SEO-focused content, and ongoing performance monitoring.

You’ll also manage the company’s client- and talent-facing social media presence. This includes developing content ideas, setting the marketing direction, creating and publishing content, and making sure each channel presents Echelon as a polished, credible, and attractive company.

This is an ownership-heavy role. We’re not looking for someone who waits for every post, article, campaign, or improvement to be assigned individually. You’ll be expected to look across our corporate branding channels, identify what needs attention, decide what should be prioritized, and execute independently.

Responsibilities

• Owning Echelon’s corporate brand presence across the company website, social media platforms, and other client--facing marketing channels
• Developing and maintaining a clear brand and content direction that supports the company’s growth goals
• Writing, editing, optimizing, and publishing SEO-focused blog articles and website content
• Optimizing existing website pages, including titles, meta descriptions, headings, internal linking, content structure, keyword targeting, and search intent alignment
• Managing the company’s designated social media channels, including planning, creating, scheduling, and publishing content
• Developing content ideas and marketing angles designed to attract prospective clients
• Making sure the company’s branding, messaging, and visual presentation remain consistent across all corporate channels
• Monitoring website rankings, organic traffic, impressions, social media reach, engagement, and other relevant performance metrics
• Reviewing performance data to understand what is working, what needs improvement, and where new opportunities exist
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Requirements

• 2+ years of hands-on experience in digital marketing, brand management, social media, SEO, content marketing, or a related role
• Broad marketing knowledge and an understanding of how branding, content, social media, and organic search work together to support business growth
• Working knowledge of keyword research, search intent, on-page SEO, internal linking, content planning, and basic technical SEO
• Experience managing social media channels for a company, brand, or professional organization
• Strong content writing and editing skills, with the ability to produce clear, engaging, and brand-appropriate content in English
• Comfortable using tools such as ChatGPT, Canva, and similar platforms to create effective content without requiring a dedicated designer or production team
• Comfortable using Google Search Console, Google Analytics, social media analytics, and similar tools to monitor performance and identify opportunities
• A good eye for branding, messaging, content quality, and visual consistency
• Comfortable testing new ideas, reviewing the results, and adjusting the approach based on performance

What We’re Offering

• Competitive Compensation: Compensation will be based on your experience and skill level
• Full Ownership: You’ll have the freedom to build and execute the branding strategy without being micromanaged or handed a rigid list of tasks every day.
• Fast-Track Growth: Show us you can consistently deliver results, and more responsibility will follow, along with compensation growth. 
• Work from Anywhere: Enjoy the freedom of a fully remote position, giving you the flexibility to work from wherever you feel most productive.