Brand Manager

Key Responsibilities

Brand Strategy & Positioning

• Develop and maintain brand identity, tone of voice, and visual guidelines.
• Ensure consistent brand expression across all channels — digital, social, TV, OOH, and in-product.
• Monitor brand health and audience perception through research and data.
• Differentiate VOYO's brand positioning from competing streaming services in the local market.
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Campaign Planning & Execution

• Plan and execute integrated marketing campaigns for platform launches, content premieres, and subscriber acquisition moments.
• Brief and manage creative agencies on campaign development including TV spots, digital assets, and OOH materials.
• Brief and manage media agencies on media planning, spot booking, and digital campaign distribution to ensure optimal reach and spend efficiency.
• Coordinate with the Social Media manager on social-specific and digital-first content.
• Manage campaign timelines, budgets, and delivery across all touchpoints.

Events & Activations

• Own the planning and execution of brand event.
• Brief and manage event agencies, oversee logistics, guest management, and on-site brand execution.
• Ensure events are leveraged for maximum PR, social, and audience-building impact in coordination with the Social Media Manager.

Ambassador & Partnership Management

• Identify, onboard, and manage brand ambassadors.
• Develop partnership activations with relevant brands, media partners, and events.
• Oversee influencer collaborations in coordination with the Social Media Manager.

Performance & Reporting

• Track brand campaign performance including reach, awareness metrics, and contribution to subscriber acquisition.
• Monitor D2C acquisition funnel performance and work with the Marketing Director to optimise spend allocation.
• Report on brand KPIs and provide recommendations for continuous improvement.

Market Intelligence & Digital Innovation

• Continuously monitor competitor activity, emerging market trends, and new practices in digital and content marketing within the OTT and broader entertainment space.
• Proactively identify and propose new marketing approaches
• Test and evaluate new marketing formats and tools, feeding learnings back into the broader marketing strategy.
• Act as the team's antenna for what is working in digital marketing globally and locally.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of experience in brand management, marketing, or media/entertainment industry.
• Experience managing integrated marketing campaigns across digital, TV, social, and OOH channels.
• Strong understanding of branding, audience positioning, and content marketing.
• Experience working with creative, media, PR, and event agencies.
• Strong project management and budget management skills.
• Experience with partnerships, influencers, ambassadors, and event activations.
• Analytical mindset with ability to track campaign and acquisition performance.
• Understanding of OTT, streaming, entertainment, and digital trends.
• Excellent communication and stakeholder management skills.
• Fluent in English and preferred Serbian (written and spoken).
• Creative, proactive, and commercially driven mindset.

Why we think you should apply:

• You will work in an environment that allows you to grow and develop.
• Hybrid work model (on-site and off-site).
• 25 days off per year.
• Participation in the bonus reward system.
• Healthcare Package.
• Mobile phone with unlimited internet and Family Yettel tariff package.
• Recreation or health program.
• In-house training and development programs.
• Career development opportunities.