Community Manager

About the Company

AFI Serbia, part of AFI Group, a leading international real estate investor, is developing large-scale office and mixed-use projects in Serbia, including Airport City Belgrade, Business Garden, Skyline and AFI City Zmaj. To date, AFI Serbia has delivered approximately 140,000 sqm of Class A office space, with an additional 32,000 sqm currently under construction.

Due to the expansion of its portfolio in the Serbian real estate market and planned future development activities, AFI Management d.o.o., as the management company for the entire AFI Serbia real estate portfolio, is expanding its Marketing team and is looking for a proactive and motivated candidate for the following position:

Community Manager

About the MyAFI Platform

MyAFI is a digital platform for employees of tenant companies in AFI business complexes. It brings together, in one place, information, events, benefits and other content relevant to the everyday life of the AFI business community. Through MyAFI, we are building a more active and connected community, enhancing the employee experience and creating added value for our tenants.

Position Overview

The Community Manager is responsible for developing and delivering activities that increase the engagement and satisfaction of employees of tenant companies in AFI business complexes, and for actively using the MyAFI app as the central platform for communication, benefits and community building.

Key Responsibilities

• Business community engagement and communication: Planning and delivering community programmes and events in line with the adopted marketing strategy and activity calendar; managing communication with tenants and their employees, including announcements and activities that encourage participation and engagement; contributing to the development of new community initiatives and programmes.
• MyAFI – partnerships and benefits: Sourcing, contracting/onboarding and coordinating commercial partners and their offers for employees; managing the promotion of benefits and monitoring their relevance, visibility and use within the app.
• MyAFI – content and campaigns: Planning, editing and publishing content through the Announcements, Events, Surveys and Benefits modules, ensuring relevant, timely and engaging communication in line with AFI brand standards. Delivering monthly campaigns and events, weekly posts and promotions, and continuously tracking results to optimise content and activities.
• Community management: Coordinating community requests, initiatives and activities through the MyAFI platform, with structured tracking and timely delivery.
• User onboarding and activation: Supporting the Ten Pal team in onboarding new tenant companies and their employees to MyAFI, working with tenant administrators, and delivering activities aimed at increasing the number of active users and frequency of app use.
• Marketing and brand support: Participating in other marketing initiatives as directed by the Marketing Director, with the aim of strengthening the AFI brand and reputation, employee satisfaction and long-term tenant loyalty.
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Required Experience and Knowledge

• University degree, preferably in marketing, communications, economics, organisational sciences or a related field.
• At least 3 years of relevant experience in marketing, communications, advertising, community management or related fields.
• Experience organising promotional events, activations and other activities aimed at engaging target audiences.
• Understanding of how to connect offline activities with online channels and content.
• Good knowledge of digital platforms and social media, including creating and adapting content, publishing, and a basic understanding of digital advertising.
• Experience working with partners, commercial offers or in sales is an advantage.
• Excellent command of Serbian and English, with confident and fluent written and spoken business communication in both languages.

Skills and Competencies

• Strong communication and interpersonal skills, with the ability to listen actively and understand the needs of different target groups.
• Good organisational skills and the ability to independently manage multiple parallel activities, from idea to delivery.
• Basic negotiation skills and confidence in communicating with external partners and tenants.
• Proactive and creative approach to designing community activities, content and initiatives that drive user engagement.
• Digital literacy and interest in new platforms, tools and ways of improving the user experience.
• Ability to track the results of activities and use basic performance indicators to improve them.
• Well-developed collaboration skills with internal teams, external partners, tenants and suppliers.
• Accountability, reliability and good organisation, with a strong focus on delivery and results.