Consumer Experience Executive

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Serbia has an exciting opportunity for a Consumer Experience Executive in Belgrade

We are looking for a candidate to fill the position of Consumer Experience Executive in our office in Belgrade! We are seeking a proactive and consumer-focused professional who is passionate about creating engaging customer experiences and building long-term consumer relationships. The ideal candidate is highly organized, data-driven, and creative, with strong communication skills and the ability to drive CRM and loyalty initiatives that enhance consumer engagement, increase database growth, and strengthen consumer retention.

Your key responsibilities will include:

• Ownership of the continuous development and performance of retention pillars – CRM, MC communication and Loyalty activities
• Creation of retention activity cycle plans integrated with end-market plans
• Alignment with local end markets, Legal and regional teams on strategic direction and plans
• Management of suppliers, technical partners and external agencies, ensuring timely delivery, effective collaboration, and continuous improvement
• Coordination and briefing of creative agencies on Loyalty program visual identity, campaign assets and retention materials, while independently developing content when required
• Rewards management, ensuring the smooth functioning of reward schemes and activities
• Budget management for enhancement and rewards activities, alongside reporting and performance analysis to identify successes and areas for improvement
• Management of internal and external stakeholder relationships, ensuring alignment with business objectives and quality standards, and achievement of key success indicators set by the line manager
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What are we looking for?

• Education: University degree, preferably in marketing
• At least two years of working experience in the field of marketing, specifically in the deployment and development of digital services preferably field of CRM, retention and loyalty programs
• Strong project management skills with high self-organization and reliability
• Strong analytical skills with a passion for solving challenges and leveraging data to drive insights
• Flexibility and motivation to thrive in a dynamic market environment
• Affinity for new media and a keen interest in staying updated with the latest digital trends
• Deep understanding of both back-end and front-end processes and technologies
• Proficiency in English

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.