Copywriter & Storyteller

GIZ provides services in the field of international cooperation for sustainable development and international educational work, dedicated to shaping a future worth living around the world. We have more than 50 years of experience in various fields, including economic development and employment promotion, energy and the environment, as well as peace and security. GIZ promotes complex reforms and change processes. For more information, visit: www.giz.de and www.germancooperation.rs.

Background: The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) supports Serbia on its path towards EU membership, particularly in the areas of good governance, economic development and climate policy. At the same time, Germany has high economic and political relevance in Serbia and is part of Serbia’s European perspective. This requires proactive, citizen-centered communication that creates transparency and makes it clear that tangible improvements to the living conditions of people in Serbia are a key priority for Germany. GIZ is therefore seeking to highlight the overall impact of its contributions more effectively, so that Serbian citizens can more easily recognize respective progress in their own everyday lives. As part of developing a new Communications Strategy in this regard, we seek new team members for our country office in Belgrade.

Are you an experienced and creative Copywriter & Storyteller looking to contribute your expertise to meaningful projects?

If you have the relevant qualifications, professional experience and skills, we invite you to apply and become part of GIZ Serbia.

Please submit your CV and motivation letter in English.

Qualification and specialist knowledge:

• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, Philology, or a related field;
• At least 4 to 5 years of professional experience in copywriting, social media management, or professional content creation;
• Excellent business language skills and proficiency in professional writing for both institutional and digital audiences;
• In-depth understanding of the principles of sustainable development and international cooperation (experience with development organizations is an advantage);
• Proven experience in implementing communication strategies and managing content calendars across multiple digital channels;
• Strong understanding of digital marketing, institutional branding, and storytelling principles.
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Core tasks:

• Responsible for the development and implementation of high-quality written content and narrative storytelling that reflects German Development Cooperation objectives, activities and impacts across all platforms;
• Development of the content for a new communication strategy for German technical development cooperation
• Serves as the primary creative point of contact for storytelling and copywriting, ensuring all narrative outputs are closely coordinated and agreed upon with the Corporate Communication Advisor and the Projects;
• Acts as a guardian of the GIZ institutional voice, ensuring consistency in tone, messaging, and language across various projects and departments;
• Independently manages the storytelling pipeline and editorial workflow, from initial research and field interviewing to final proofreading and publishing;
• Responsible for knowledge management, which includes maintaining a story-database and archiving successful communication narratives for GIZ-wide accessibility.
• Provides advice and quality assurance to projects and communication advisers
• Manages the content creation in close cooperation with the communication team;
• Responsible for knowledge management, which includes maintaining and organizing a centralized library of templates, and multimedia content for GIZ-wide accessibility.

Main activities:

• Developing a communication narrative on the basis of the visibility strategies of the commissioning parties and GIZ cooperate Identity;
• Writing engaging captions, hashtags, blog articles, and impact stories that align with the GIZ institutional voice and communication goals, both in Serbian and English language;
• Collaborating closely with the Graphic Designer and the Photographer/Videographer and the Corporate Communication Advisor to ensure that visuals and text work together tell a compelling story;
• Supporting GIZ Serbia’s project teams in identifying "human-interest" stories and translating technical project data into accessible, inspiring narratives;
• Participating in project events and meetings to align storytelling priorities and ensure unified messaging across different thematic areas;
• Monitoring and analysing the reach and impact of stories to derive recommendations for improving narrative engagement;
• Researching innovative storytelling formats and digital trends to keep GIZ Serbia’s communication fresh and impactful;
• Responding to donor requirements regarding visibility and institutional storytelling content;
• Performing other PR and communication-related tasks

Competencies and skills

• Fluent in Serbian, excellent business language skills in English required; German is an advantage
• Outstanding writing and editing skills with a keen eye for detail, grammar, and narrative flow;
• Strong ability to work collaboratively in a diverse team;
• Creative thinking and the ability to simplify complex, technical information into engaging public-facing content;
• Excellent organizational skills to manage multiple content streams and meet tight editorial deadlines;
• Ability and willingness to work with diverse project teams while maintaining impartiality and objectivity;
• High level of gender awareness and sensitivity in written and visual communication;
• Willingness to represent GIZ with professionalism and integrity, supporting its role as a federal enterprise implementing the development policy of the German Government.

What we offer:

• Competitive remuneration package, including a 13^th salary, showcasing our commitment to rewarding your expertise and dedication
• Participation in supplementary health insurance for employees, with the option to include close family members
• 26 days of annual leave
• Opportunities to expand your professional network and collaborate with professionals in an international working environment.

GIZ is committed to providing equal employment opportunities for everyone regardless of gender, age, skin color, origin, nationality, religion, sexual orientation or physical disability. We hire based on specialist expertise and social skills.

Only shortlisted candidates will be contacted.