www.silverbellgroup.com

CRM Lead - Salesforce Marketing Cloud

Belgrade

Silver Bell Group is hiring on behalf of our client, a leading international company in the FMCG industry. We are looking for an experienced CRM Lead to join their team in Belgrade and take ownership of CRM campaigns, customer journeys, and marketing automation initiatives.

Responsibilities:

Managing the end-to-end execution of CRM campaigns and customer journeys, including planning, deployment, testing, and quality assurance
Coordinating with global and local teams to ensure timely and successful campaign execution
Developing and refining customer segmentation strategies based on customer data
Monitoring campaign performance, analyzing results, and identifying opportunities for optimization
Testing new tools, formats, and approaches to improve customer engagement and campaign effectiveness
Collaborating with cross-functional teams to design and deploy customer-focused campaigns
Driving continuous improvement across CRM campaigns and customer journeys
Reference: Y2ZdEUh4NGl_gfNtJDhgnyo-dJKPajEbG-4hoLDi7NY4qhcU_nOUMEI4cn37rDOQ

Requirements:

Minimum 5 years of experience in marketing automation, CRM, or similar roles
Strong hands-on experience with Salesforce Marketing Cloud (SFMC), CRM campaigns, and customer journeys
Experience with HTML, Figma, Workfront (ticketing), and project management skills
Data-driven mindset with experience in campaign performance analysis and optimization
Strong stakeholder management skills across global and local teams
Excellent attention to detail and proactive approach to innovation and continuous improvement
German language is a strong plus; SQL, Power BI, and SFMC certification are additional advantages

What We Offer:

Work with a leading international FMCG company
Hybrid working model in Belgrade, with occasional office presence
International and collaborative working environment
Opportunities for professional and career development
Competitive salary package
Opportunity to work with advanced CRM and marketing automation technologies

Why join Silver Bell Group?

We believe in building strong, lasting teams through mutual growth, trust, and a shared purpose.

We are actively interviewing and looking to onboard successful candidates quickly. If you have a strong outbound sales background and are looking to advance your career within the cybersecurity sector, we would love to hear from you.

Silver Bell Group has been successfully operating for over 10 years, and our local team today consists of more than 500 colleagues. Our employees collaborate daily with individuals from more than 25 different nations and cultures, providing services across more than 10 industries.

Silver Bell Group d.o.o.

Ovo nije posao za svakoga. I to je u redu. Ovo je prilika za one koji žele da rastu kroz rad. Za ljude koji razmišljaju unapred, uče brzo i ne boje se novih izazova. U Silver Bell Group-u, povezujemo međunarodne kompanije sa korisnicima širom sveta -i to radimo iz Beograda. Naš posao je outsourcing usluga, pre svega u oblasti korisničke podrške, ali i prodaje, IT-a i digitalnog marketinga. Zaposleni u Silver Bell Group-u rade sa ljudima iz različitih zemalja, na više od 25 jezika, za svetske…

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