We are looking for a motivated and detail-oriented Junior PPC Specialist to join our Group Acquisition Marketing department at Better Collective. In this role, you will support the setup, management, and optimisation of pay-per-click advertising campaigns across multiple markets, with the goal of driving high-quality traffic and maximising campaign performance.
You will work closely with experienced PPC specialists and gain hands-on experience with campaign strategy, performance analysis, tracking, and optimisation within a fast-paced digital marketing environment.
- Assisting with the setup of new PPC campaigns (landing pages, affiliate tracking links, keywords, ads, campaign structures, etc.);
- Monitoring and optimising existing campaigns to achieve predefined KPIs and performance goals;
- Analysing campaign performance and identifying opportunities for growth and improvement;
- Ensuring campaigns are delivering the desired profitability and value;
- Checking operators’ statistics and performance data on a daily basis;
- Identifying and flagging issues related to tracking, campaign performance, or commercial setup;
- Supporting reporting, testing, and ongoing PPC-related projects;
- Staying up to date with industry trends, platform updates, and PPC best practices.
- Strong analytical mindset and attention to detail;
- Interest in digital marketing and paid advertising;
- Good organisational and communication skills;
- Ability to work both independently and as part of a team;
- Basic understanding of Google Ads and PPC concepts is considered a plus;
- Excellent English skills, both written and spoken.
Better Collective
Better Collective je vodeća sportska medijska grupa koja kreira inovativne tehnologije i pouzdane platforme fokusirane na zabavne i odgovorne sadržaje vezane za sportsko klađenje. Naše platforme okupljaju milione sportskih navijača i tipstera širom sveta koji mogu besplatno da pristupe sadržajima o…
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