Loyalty and Digital Marketing Expert

Company: MOL SERBIA

Position: Loyalty and Digital Marketing Expert

Position type: Fixed-term contract (maternity leave cover)

If you are eager to become part of a successful team and are interested in making valuable contributions in the field of Marketing of an international company, you might get in contact with us. We offer an exciting position where you will have the possibility to make an impact right from the beginning. You will be involved in daily operations, optimize processes and thus shaping the future of our organization.

“We, at MOL Serbia Retail Marketing, focus on cross-functional team-work and learning. We leverage individual strength along with granting aligned autonomy and we strive for growth and innovation. We streamline meetings and encourage an open communication. We are target-oriented and strive for adding value in whatever we do.”

IN THIS POSITION YOU WILL BE:

• Responsible for Retail digital marketing strategy aligned with Group objectives, managing local activations to achieve business goals.
• Participate in the creation and managing of the digital marketing and social calendar in close collaboration with Group.
• Collaborate with internal teams and external agencies to create digital assets that comply with Group developed toolkits and execution guidelines to maximize excellent delivery.
• Responsible for managing the communication plan on the loyalty channels in close cooperation with the Loyalty and Digital Solutions Operations Expert.
• Manage all digital channels, including website, email, social media, SEM, SEO, display advertising, content marketing and the loyalty application.
• Coordinate the campaign communication for the loyalty program offline and in-app working closely with the Trade Marketing and Communications Expert and Group Marketing colleagues ensuring campaign communication aligns with the business needs.
• Propose actionable campaigns for budget optimization and results enhancements. Oversee bought media advertising in cooperation with agencies, proposing optimizations to ensure peak performance.
• Ensure MOL Move always on and key campaign communication E2E – online and offline, bought and owned media in line with the yearly Commercial calendar in a structured way, aligning them with other initiatives, while coordinating and communicating with internal and external stakeholders and partners, including Group.
• Initiates the subsequent evaluation of digital marketing and loyalty-related campaigns, follows the KPIs and, interpreting the results, makes proposals to optimize campaign performance.
• Participate in ensuring and developing the full use of Digital Signage.
• Manage the digital marketing and loyalty communications budget, ensuring alignment with the business OPEX plan.
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WHAT WE'RE LOOKING FOR YOUR BACKGROUND:

• Your Background: Bachelor's degree in Marketing, Sales, Organizational Sciences, or a related field.
• Your Personality: Driven to create impactful marketing campaigns and deliver exceptional customer experiences. Customer-oriented, commercially minded, and passionate about digital marketing trends, with strong communication skills, analytical thinking, creativity, and a proactive approach to problem-solving.
• Your Experience: Minimum 3 years of experience in planning, executing, and managing marketing campaigns across multiple digital channels, including loyalty programs and customer communications, preferably within a retail environment.
• Language Skills: Advanced written and spoken English language skills are required.
• Tech Savvy: Advanced proficiency in MS Office; experience with Power BI; and knowledge of Salesforce and Marketing Cloud.

YOU WILL FIT INTO OUR TEAM IF YOU:

• come with a “can do” mentality
• want to contribute and be part of making a strong team even stronger
• are proactive and strive to continuously improve the company, your team and yourself
• are not intimidated by roadblocks along the journey
• you see change rather as an opportunity than a threat
• translate ideas into actions with ownership

WE OFFER:

• work for one of the subsidiaries of the largest companies in Central Europe with stable background and multicultural environment
• life and health insurance, medical care package
• continuous learning opportunities, professional trainings, and workshops