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About the job
We are looking for a Marketing Automation Specialist to manage and optimize Pardot (MCAE) as the core platform for global marketing operations. The role covers end-to-end ownership of email marketing, lead capture, automation, data management, and Salesforce integration.
You will work closely with Marketing, Sales Operations, and Analytics to ensure data accuracy, scalable automation, and strong campaign performance. This is a hands-on role requiring solid technical understanding of Pardot and its integration with Salesforce.
Key Responsibilities
- Own Pardot (MCAE) setup, configuration, governance, and daily operations
- Ensure reliable Salesforce integration, field mapping, and data synchronization
- Build, test, and deploy emails, templates, forms, and form handlers
- Design and optimize Engagement Studio programs and automation workflows
- Manage segmentation, dynamic lists, lead scoring, and lifecycle processes
- Maintain data quality, tracking (UTMs), and campaign attribution
- Support reporting, performance monitoring, and funnel analysis
- Troubleshoot issues across automation, data flows, and system sync
- Continuously improve processes, scalability, and documentation
What You Bring
- Experience with Pardot (MCAE) or similar marketing automation tools
- Strong understanding of Salesforce CRM and integrations
- Knowledge of email marketing, automation, and segmentation
- Experience with lead lifecycle processes (scoring, routing, nurturing)
- Strong troubleshooting skills and attention to detail
- Ability to work cross-functionally in a fast-paced environment
What We Offer
- Remote work model
- Regular working schedule (9:00 AM–5:00 PM, preferably 2:00 PM–10:00 PM)
- Collaborative and supportive team culture
Note: This is a maternity cover position.
Interested in joining our team? We'd love to hear from you! Apply by submitting your CV in English.
Only shortlisted candidates will be contacted. Good luck!
M Plus Serbia
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