Medior/Senior Digital Advertising Specialist

We are looking for a full-time Medior/Senior Digital Advertising Specialist to join our team in Belgrade, Serbia.

About us

In our everyday work, we serve as strategic and operational (hands-on) partners for our clients and actively work towards optimizing their business through building processes, using a variety of digital communication channels.

Our teams are directly involved in client-side decision-making and we are actively engaged in communication and that requires a high level of transparency from both sides, ours and our clients.

We are pragmatic and focus only on the obtainable and we are not interested in solutions that look good on paper, but in those solutions that fit our clients and their respective business contexts.

In Granular Group, everyone is actively encouraged to develop and present their ideas without worrying about ostracism or judging. This is extremely important to us as a majority of our work is done through sessions of collaborative work and group work.

Who are we looking for?

We are looking for a Senior Advertising Specialist with a minimum of 4+ years of experience in the digital advertising field. Although our Ads department handles the usual activities related to the Digital Ads, their main task is to use available business data to conduct marketing analysis and to develop advertising frameworks ready for implementation using that data.

Due to that, we are looking to hire:

• We are looking to hire a Advertising Specialist with experience in developing and executing effective digital marketing strategies to assist clients in achieving their business goals. In this role, responsibilities include handling some of Granular’s advertising projects and communication with our clients, analyzing analytics to monitor engagement, overseeing clients' advertising campaigns, and identifying ways to improve their results, but also, operationally setting the accounts and campaign structure along with their optimization. The right person for Granular Group should be able to understand that data and formulate objectives that are reachable within digital advertising efforts, tackle the projects through a case-study approach, dismantle the project into critical points, prioritize their optimization, and implement the findings into an advertising strategy and ongoing processes.
  
  
• We are looking for a responsible and curious person, able to lead the advertising project and also able to handle the communication with our clients.
• Reference: IlcwXnXr6ibDZyuSq5c-Hz90vTLSmxxLZcOvWDxycUOLkfDmFK4AjHTl0Ef-0KuM

Minimum requirements:

• 4+ years of operational experience in working with paid acquisition platforms that include PPC ad platforms (like Google Ads) and social media ad platforms (like Facebook/Instagram).
• Excellent knowledge of Google ads and Meta ads structure, settings, and tactics.
• Ability to analyze complex data sets, extract actionable insights, and make informed decisions based on performance trends.
• Solid knowledge and experience working with Google Analytics and performance tracking
• Solid understanding of attribution models

Extra points:

• Experience working in a marketing agency
• Experience working with performance clients
• Experience working with larger-scale advertising campaigns

What do we offer?

• A very competitive salary depending on your qualifications.
• Permanent employment after trial period od 3 months.
• Private health insurance.
• Hybrid working arrangements and flexible working hours
• Performance bonuses
• Top-notch equipment.
• A variety of educational resources and a dedicated education budget.
• Other perks

Please note that only candidates whose qualifications and experience match the requirements of the position will be contacted.

All candidates who pass the second round will take a test where they will get a chance to showcase their understanding of relevant projects.