Paid Media Manager

Paid Media ManagerFixed-Term Contract (Maternity Cover – 2 years)

MaxBet is part of Flutter Entertainment (NYSE: FLUT) – the world's largest online gambling operator, publicly listed on the New York Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry.

MaxBet is a rapidly growing company specializing in sports betting, gaming and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people – we foster a culture of teamwork, clear communication and mutual respect.

As we continue to grow, we are looking for a:

Role Summary:

As a Paid Media Manager, you will drive the growth and effectiveness of the company's digital media ecosystem by combining strategic thinking, data-driven decision-making and cross-functional collaboration. This role plays a key part in maximizing campaign performance, advancing marketing capabilities and supporting business objectives through innovative digital media solutions.

Responsibilities:

• Develop, execute, optimize and report on digital media campaigns across programmatic, direct online media and paid social platforms.
• Manage campaign performance, budgets and KPIs, providing data-driven insights and strategic recommendations to maximize business results.
• Monitor and analyze campaign performance using advertising platforms and web/app analytics tools (e.g., Google Analytics, AppsFlyer).
• Coordinate campaign implementation, including tracking, tagging, pixel deployment, QA and data validation, in collaboration with internal teams and external partners.
• Leverage first-party and third-party data to optimize audience targeting and campaign effectiveness.
• Lead and coordinate cross-functional teams, manage relationships with publishers and technology partners and ensure successful campaign execution.
• Prepare reports, training materials, internal documentation and best practice guidelines for digital media platforms.
• Conduct A/B testing, identify optimization opportunities and proactively recommend new strategies, innovations and industry best practices.
• Stay up to date with emerging digital media trends and contribute to the continuous development of data-driven marketing capabilities.
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Qualifications:

• Minimum secondary education (4-year program, NQF Level 4) in Economics, Law, Business Administration or a related field.
• At least 4 years of experience in the same or a similar role.
• Strong understanding of digital marketing, audience segmentation and media strategies.
• Good knowledge of digital media buying models, including CPM, CPA, CPL and CPV.
• Hands-on experience with digital advertising platforms and campaign management.
• Proficiency in Google Analytics and other web and marketing analytics tools.
• Excellent organizational, communication, presentation and stakeholder management skills, both written and verbal.
• Strong attention to detail with the ability to manage multiple campaigns and priorities simultaneously.

Perks and Benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.