Performance Marketing Specialist

Performance Marketing Specialist
Full-time · Beograd

Established in 2003, Empinity is an IT & digital marketing agency located in Belgrade. Our services cover all perspectives of the digital world, from website administration and development to social media.

Our work spans over 80 countries on 3 continents.

About the Role

Our Africa team manages paid digital growth across more than thirty African markets for global mobility leaders such as Toyota and Suzuki (CFAO Africa Mobility Solutions), alongside an expanding roster of consumer and retail clients.

As a Performance Marketing Specialist, you will own paid acquisition and analytics across multiple countries — designing campaign architectures, pacing budgets, building tracking that holds up, and translating numbers into decisions.

What You Will Do

Paid Campaign Strategy & Execution

• Plan, launch, monitor and optimize paid campaigns across Meta Ads (Facebook & Instagram), TikTok Ads and Google Ads (Search, Performance Max, Display, YouTube)
• Manage and pace budgets across multiple territories with materially different cost structures, reallocating against ROI and conversion performance
• Build audience architecture per market and develop it as first-party data accumulates — retargeting, lookalikes, exclusions
• Run structured A/B testing on audiences, bidding strategies and creative
• Give performance-driven briefs to the content and design teams on which formats and messages convert
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Tracking & Technical Setup

• Implement and audit tracking foundations: Meta Pixel, Conversions API, Google Tag Manager, UTM architecture and custom conversion events
• Build lead-generation funnels that meet local consent and data protection requirements
• Set up product feeds and marketplace or e-commerce integrations where a client sells online

Analytics, Attribution & Reporting

• Configure and use GA4, Meta Business Suite and reporting dashboards for cross-market, cross-channel attribution
• Prepare monthly performance reports with real analysis: what worked, what underperformed, and a concrete optimization roadmap

What We Are Looking For

• At least 2 years of hands-on experience running paid campaigns in Meta Ads Manager and Google Ads, with accountability for budgets and KPIs
• Working experience in TikTok Ads Manager, or the clear ability to get there quickly
• Solid technical tracking skills: able to set up events, pixels and UTM tags independently via Google Tag Manager
• Strong analytical mindset: comfortable with large data sets, spotting cross-market trends, and communicating findings clearly
• Professional English proficiency, written and spoken, for reporting and client-facing communication
• Precision and financial accuracy in budget allocation and pacing

Great to have (Bonus points):

• Industry background: automotive, home appliances, or other considered-purchase categories
• Familiarity with African digital markets and regional ad platform mechanics
• Experience with consent-based lead capture and data protection compliance

How to Apply

Please include:

• CV in English
• Brief cover letter highlighting your approach to budget optimization and campaign architecture
• A performance case or sample, campaign structure summary, anonymized analytics report, or a conversion breakdown you are proud of