Product Manager

About Biessen Pharm Serbia

Biessen Pharm Serbia is part of an international pharmaceutical organization dedicated to bringing innovative, high-quality therapies to patients and healthcare professionals. We are committed to scientific excellence, ethical business practices and building long-term partnerships with physicians, pharmacists and healthcare institutions.

As we continue to grow, we are looking for a motivated and business-oriented Product Manager who will play a key role in developing our portfolio and supporting sustainable business growth in the Serbian pharmaceutical market.

Position Purpose

The Product Manager is responsible for developing and executing the marketing strategy for the assigned product portfolio to achieve sales, profitability and market share objectives.

This role combines strategic marketing, scientific knowledge, field engagement and cross-functional collaboration. The successful candidate will manage the complete product lifecycle while ensuring full compliance with Serbian pharmaceutical legislation and company standards.

Key Responsibilities

Strategic Product Management

Develop and implement annual marketing and promotional plans.
Define product positioning, messaging and promotional strategy.
Identify market opportunities and recommend business growth initiatives.
Manage the product lifecycle and support portfolio development.

Market & Business Analysis

Monitor market dynamics, competitor activities and customer needs.
Analyze sales performance, market share and business trends.
Translate market insights into actionable marketing initiatives.
Maintain up-to-date product knowledge and business intelligence.

Promotional Excellence

Develop, review and coordinate promotional materials.
Ensure compliance of all promotional activities with company policies and pharmaceutical regulations.
Evaluate campaign effectiveness and optimize promotional activities.

Budget Management

Prepare and manage the annual marketing budget.
Monitor ROI and optimize resource allocation.
Track promotional investments and ensure compliance with financial procedures.

Scientific Engagement

Plan and coordinate congresses, symposiums, educational meetings and promotional events.
Collaborate with Headquarters and local stakeholders on scientific activities.
Ensure compliant execution of all external events.

Sales Force Excellence

Develop and deliver product training.
Coach Medical Representatives in the field.
Support implementation of marketing campaigns.
Provide continuous scientific and commercial support.

Customer Engagement

Develop and maintain strong professional relationships with:

Key Opinion Leaders (KOLs)
IVF Clinics
Private hospitals and polyclinics
Professional medical associations
The role requires regular field visits (minimum three working days per week) to understand customer needs, monitor execution and support the sales team.

Compliance & Pharmacovigilance

Ensure full compliance with Serbian pharmaceutical legislation.
Report pharmacovigilance information and product quality complaints.
Identify and escalate compliance risks.
Support ethical and responsible product promotion.

Reporting

Prepare weekly field plans.
Submit monthly activity reports.
Monitor business performance and recommend improvement actions.

Candidate Profile

Education

University degree in Pharmacy, Medicine or Dentistry.

Experience

Experience in Product Management, Pharmaceutical Marketing or Pharmaceutical Sales.
Experience with prescription medicines is preferred.

Professional Skills

Strong understanding of the Serbian pharmaceutical market.
Strategic marketing capabilities.
Business analysis and analytical thinking.
Project and budget management.
Excellent presentation and communication skills.
Fluent English.
Advanced MS Office skills.

Personal Competencies

Strategic mindset
Commercial orientation
Initiative and ownership
Results-driven approach
Strong interpersonal skills
Ability to influence and collaborate across functions
High ethical standards

Why Join Biessen Pharm Serbia?

At Biessen Pharm Serbia, you will become part of an agile and growing organization where your ideas, expertise and initiative will have a direct impact on business success.

We offer an environment that encourages ownership, professional development, collaboration and continuous learning, while working together to improve outcomes for patients and healthcare professionals.