We're a US based software company building a Transportation Management System (TMS) for the trucking industry. Our platform helps carriers manage loads, drivers, and operations in one place. The team is small, distributed, and moving fast - and we're looking for people who can own a function, not just execute tasks.
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We don't have a marketing department yet. You'd be it. This is the first marketing hire, which means you decide where our money goes, you write the content, and you run the campaigns - all of it, yourself. You'll be building from zero with a real product, real customers, and no existing playbook. If you want a defined lane and a team to hand work to, this isn't it. If you want to own a function end to end and point at the results a year from now, it is.

Decide where our marketing budget goes - recommend the channel mix (content and SEO, paid search, LinkedIn, email, industry directories and events), set the split, and move money as results come in
Write our content yourself - blog posts, product explainers, comparison pages, case studies, website copy, and ad copy aimed at carriers
Plan and run campaigns end to end - feature launches, lead generation pushes, industry-timed pushes - including messaging, assets, channels, and follow-up
Run and optimize paid campaigns on Google and LinkedIn with a small budget and clear cost-per-lead targets
Own SEO and the website - keyword research, on-page work, landing pages, and the messaging that explains what we do
Build and run email - lead nurture, onboarding sequences, product announcements
Set up tracking and report monthly on spend against results - what produced leads, what didn't, and what you're changing next month
Lay the foundation for a marketing function - the tools, the processes, and a recommendation on what we should hire next
Other duties as assigned

5+ years of B2B SaaS marketing, ideally at an early-stage company where you personally owned more than one channel
You've owned a budget - you can walk us through a real decision to shift money from one channel to another and what happened after
You write. Not "manage writers," not "brief an agency" - send us things you wrote yourself
Comfortable working with small budgets and incomplete data - you test, measure, and kill what isn't working without waiting for certainty
Excellent written English for a US audience - clear, specific, no filler
Comfortable working independently in a remote environment with minimal supervision

What We Offer

B2B contract / freelance
Fully remote
Real ownership - you're the founding marketer, and you'll define how this function works
A small, senior team that skips the bureaucracy and ships constantly

Truckd LLC

Street 1