SEO Manager

Omnius is a B2B SEO and LLMO agency working with SaaS and fintech companies backed by Y Combinator, Speedinvest, and Entrepreneur First. We work with a focused set of clients, go deep on their organic programs, and take full accountability for results.

We're building the SEO function that will carry Omnius through the next stage of growth. This role is the center of it.

About the role

• This is the senior SEO role at Omnius. You own the organic strategy across our entire client portfolio — not for one account, but for all of them.
• You decide how we approach SEO as a practice: how we build topical authority, where technical and content work intersects, how we stay ahead of algorithm shifts and the growing impact of AI search. You build the frameworks the team executes against. You set the bar for what good looks like.
• This is not a role where strategy is handed to you. You define it, own it, and are accountable for it.
• When something isn't working - in an account, in a process, in the team - you're the one who sees it first and fixes it.
• The path from here is toward CMO. But first you need to prove you can run a full SEO function. That means strategy, people, process, and outcomes - all of it.
• Reference: tWapC6YfjG-OjV4ZpiS4QnYYA55OiQsBrW_L--bfDN2c5qOU_Zp5gT_pQTChtGz-

Key Responsibilities

SEO Strategy Ownership

• Develop and maintain SEO strategies for assigned clients.
• Translate broad client objectives into clear priorities and measurable outcomes.
• Define what should be prioritised, postponed, delegated, or excluded.
• Build quarterly and monthly SEO priorities for assigned accounts.
• Review performance regularly and adjust strategies based on data.
• Identify strategic risks, dependencies, and gaps before they affect performance.

Technical SEO and Website Diagnostics

• Lead and review of technical SEO audits across client and internal projects.
• Identify the root causes of technical and organic performance issues
• Translate technical findings into clear, prioritised, and actionable recommendations.
• Define implementation requirements for developers and operational team members.
• Review completed fixes to confirm that they have been implemented as intended.
• Monitor technical health after implementation and identify new risks or regressions.

Keyword Research and Opportunity Mapping

• Lead or review keyword, SERP, competitor, and market research for assigned clients.
• Identify commercially relevant opportunities
• Build or review keyword clusters and map opportunities to existing or proposed pages.
• Ensure the team does not recommend content or pages solely because a keyword has search volume.
• Convert research into clear strategic priorities and workstreams for the delivery team.

Content Architecture and Topical Authority Strategy

• Define content direction based on commercial intent, search demand, competitive gaps, client positioning, and topical authority.
• Determine the appropriate page type for each opportunity.
• Build or review SEO-led content plans.
• Define content structures.
• Review content plans, briefs, and priority deliverables before production or client delivery.
• Ensure proposed content is realistically capable of ranking and contributing to a broader business objective.

On-Page SEO Oversight

• Define scalable on-page SEO framework.
• Ensure every priority page has a clear target query, search intent, commercial purpose, and role within the wider website.
• Identify keyword cannibalisation, weak targeting, templated content, and misalignment between pages and search intent.
• Review landing pages and priority templates before publication to confirm that SEO requirements have been implemented correctly.
• Guide operational team members responsible for completing large-scale on-page optimisation.
• Improve templates and review criteria to reduce repetitive manual work and unnecessary rework.

Internal Linking and Website Architecture

• Design internal linking structures that support priority pages, conversion paths, and relevant topic clusters.
• Define relationships between editorial, commercial, programmatic, and category pages.
• Identify structural issues that reduce crawl efficiency or weaken the distribution of authority.
• Develop scalable internal linking rules and systems for larger websites
• Review implementation and confirm that approved structures are correctly reflected on the website.

Structured Data and GEO Strategy

• Define structured data requirements for different page templates and content types.
• Support improvements that make client content easier for search engines and AI systems to understand.
• Develop strategies for improving visibility across AI search engines, LLM-generated answers, and emerging discovery platforms.
• Analyse brand mentions, citations, entity signals, prompt coverage, crawlability, content depth, third-party references, and competitive visibility.
• Recommend content formats more likely to earn links, references, and citations, including original research, reports, data-led articles, and expert resources.
• Develop repeatable methods for monitoring prompt-level visibility and citation changes.
• Ensure GEO recommendations are evidence-based and avoid unsupported attribution claims.

Performance Analysis and Strategic Monitoring

• Maintain a clear understanding of organic and GEO performance across assigned accounts.
• Distinguish genuine performance trends from tracking issues, isolated anomalies, and misleading data.
• Flag material changes early and define the required response.
• Measure whether implemented recommendations are producing the expected outcome.
• Translate performance data into decisions, priorities, and recommendations rather than only reporting what happened.

Automation and AI Agent Development

• Design workflows using AI agents, automation platforms, APIs, spreadsheets, internal tools, and SEO data sources.
• Build or coordinate the development of automations and agents
• Test, document, and improve automated workflows before introducing them into regular delivery.
• Monitor output quality and prevent unreliable or unverified information from reaching systems.
• Continuously evaluate new SEO tools, AI systems, workflows, and methodologies.

SEO Systems and Process Development

• Standardise how the team performs outputs
• Ensure internal systems are practical, clearly documented, and consistently used by the team.
• Identify process gaps that create delays, duplication, weak output, or repeated revisions.

Team Direction and Work Allocation

• Provide strategic direction to SEO specialists, content strategists, writers, developers, and other team members involved in delivery.
• Recommend ownership based on team capacity, expertise, and project requirements.
• Ensure team members understand not only what needs to be done, but why it matters and how it supports the wider strategy.
• Support team members in solving complex SEO problems without taking over routine operational execution.
• Raise delivery risks, unclear ownership, dependencies, and resource gaps before they affect deadlines or quality.

Quality Control and Review

• Maintain consistent quality standards across accounts and team members.
• Ensure work is supported by evidence and clearly communicates the issue, business impact, recommendation, priority, and expected outcome.
• Reduce rework by improving task definitions, templates, review criteria, and internal guidance.
• Verify that approved recommendations are correctly reflected in final outputs and implementations.
• Maintain organised supporting documentation, source files, exports, and implementation notes.

Reporting and Internal Communication

• Provide clear and structured internal updates on progress, findings, blockers, risks, and recommended actions.
• Present analysis in a way that helps the team and management make decisions.
• Ensure reporting focuses on business impact, strategic implications, and required next steps.
• Avoid producing unnecessarily long reports when a shorter, decision-focused explanation is more useful.
• Communicate uncertainty clearly when the available data does not support a definite conclusion.
• Escalate material risks and implementation dependencies early.
• Support account managers with strategic explanations, priorities, and client-facing recommendations.
• Communicate directly and transparently when performance, delivery, or implementation is not progressing as expected.

Cross-Functional Coordination

• Work closely with account management, content, development, design, outreach, and analytics teams.
• Ensure strategic decisions are translated correctly across departments.
• Clarify responsibilities and dependencies when initiatives involve multiple teams.
• Coordinate the sequencing of technical, content, authority, GEO, and reporting activities.
• Ensure operational teams receive enough context to make informed decisions independently.
• Identify delivery risks caused by unclear ownership, missing information, poor sequencing, or unrealistic expectations.
• Support the development of more efficient collaboration between SEO and other delivery functions.

What Success Looks Like

• Client strategies are clear, prioritised, and connected to measurable business outcomes.
• Technical, content, authority, data, and GEO activities operate as one coordinated strategy.
• Operational team members can execute independently because requirements, ownership, and acceptance criteria are clearly defined.
• Deliverables require less rework and consistently meet Omnius quality standards.
• Technical, performance, and delivery risks are identified before clients raise them.
• Strategic recommendations are based on evidence, commercial relevance, and realistic implementation requirements.
• SEO delivery becomes more scalable without becoming generic or lower quality.
• Repetitive activities are increasingly supported by reliable automations, agents, and internal systems.
• Reporting leads to decisions and actions rather than only describing past performance.
• The team understands the purpose behind the work, not only the tasks assigned.
• Senior involvement is focused on strategy, judgement, systems, quality control, automation, and complex problem-solving rather than routine execution.

What We're Looking For

• 5+ years of hands-on SEO experience, with at least 3 years on the agency side managing programs for B2B SaaS or fintech clients. Concrete outcomes you can speak to with real numbers.
• You think at the program level - not just what gets written or fixed, but why, in what order, and what it means for the client's business six months from now.
• Deep technical SEO: you identify the right problem, ask the right questions, and know when to escalate and when to fix it yourself.
• Content strategy at a program level: topical authority, search intent, content clusters, information architecture - you understand the logic, not just the terminology.
• A clear perspective on AI search, GEO, and LLM optimization and what they mean for B2B organic in 2026. You're already working in this space — not just aware of it.
• You've led or mentored people and know the difference between feedback that lands and feedback that doesn't.
• You prioritize when everything is urgent and can explain your reasoning clearly.
• Proficient in Ahrefs, Semrush, Screaming Frog, GA4, GSC, Google Tag Manager, Looker Studio. Working knowledge of
• WordPress, Webflow, or HubSpot. Schema markup and structured data implementation.
• Fluent English, written and spoken - your communication will be assessed during the process.

Good to Have

Having scaled an organic program from early stage to meaningful traffic. Having built SEO processes or playbooks from scratch for a team.

What This Is Not

If you think tactically but rarely ask why a tactic exists, this role will be the wrong fit. If you've never given feedback that changed how someone works, or if changes in the search landscape tend to catch you off guard — we're probably not at the right stage for each other.

Where This Leads

Head of SEO. We hire on trajectory, not pedigree. If you outgrow this role in 18 months, that's the point.