SEO Strategist

We are currently seeking an experienced and independent SEO Strategist to join our team in support of our US-based partner company, Today’s Business. Today’s Business is a digital marketing agency managing multi-channel campaigns and specializing in Social Media Optimization, SEO, SEM, Website Development, Email Marketing and Affiliate Marketing.

As an SEO Strategist, you will run technical audits (site health, local/GBP optimization, structured data) as well as content strategy (keyword research, content briefs, on-page optimization). You will work across a diverse mix of industries, from medical and healthcare practices to home services, fintech and finance, consumer brands, and nonprofits. 

Responsibilities:

SEO Strategy

• Develop and execute customized SEO strategies based on each client's goals, competitive landscape, industry, and search behavior
• Manage SEO strategy across approximately 10-20 client accounts
• Translate SEO data and research into clear priorities, recommendations, and actionable roadmaps
• Monitor organic performance and continually identify opportunities for improvement
• Reference: 2lMsibCgdt9w3-rthM7G1R1VIHyUiT81TyvnUAUDw-JxUdnZMDAbOg5c70B7GDTC

Technical SEO

• Conduct comprehensive technical SEO audits and prioritize issues based on impact and effort
• Evaluate site health, crawlability, indexation, internal linking, site architecture, Core Web Vitals, redirects, canonicalization, and other technical factors
• Audit and recommend improvements to structured data/schema
• Identify technical barriers that may be limiting organic visibility
• Work with developers, designers, and other team members when technical changes require implementation support

Content & On-Page SEO

• Conduct keyword research and develop keyword targeting strategies
• Build content strategies around search intent, topical relevance, and business goals
• Create clear, actionable content briefs and content
• Optimize existing pages for keywords, search intent, internal linking, metadata, and on-page relevance
• Identify content gaps and opportunities based on competitors and SERP analysis
• Evaluate content performance and recommend updates, consolidation, expansion, or new content

Local SEO

• Develop and execute local SEO strategies for local and multi-location businesses
• Optimize and audit Google Business Profiles (GBP)
• Analyze local rankings, map visibility, citations, reviews, and local competitors
• Use local search data to identify opportunities to improve visibility in the local pack and organic results

Analytics & Reporting

• Use Google Search Console and Google Analytics 4 to evaluate organic performance and diagnose issues
• Work with Google Tag Manager when needed to understand or support tracking requirements
• Analyze SEO performance beyond rankings, connecting organic search activity to leads, conversions, revenue, and other meaningful business outcomes
• Prepare insights and recommendations for clients and internal stakeholders

Client Communication

• Present SEO audits, findings, strategies, recommendations, and performance insights directly to clients
• Explain complex SEO concepts in clear, business-friendly language

Qualifications: 

• 2+ years of hands-on SEO experience, preferably in an agency environment
• Experience in both technical SEO and content strategy
• Experience with both local and national SEO campaigns
• Strong understanding of Google Business Profile optimization and local search
• Highly proficient in keyword research, search intent analysis, content strategy, and on-page optimization
• Knowledge of Google Search Console, Google Tag Manager, and GA4
• Experience with Ahrefs (primary), SEMrush, and/or BrightLocal
• Ability to manage multiple clients and competing priorities while maintaining strong attention to detail
• Previous experience presenting SEO recommendations directly to clients
• Strong analytical and problem-solving skills
• Excellent written and verbal English communication skills
• Familiarity with Monday.com is a plus

We offer:

• Full-time, remote work
• Working hours: Monday to Friday, starting from 2pm CET or later
• Private Health Insurance from day 1
• Timely and organized performance reviews

If this seems like the right job for you, we invite you to submit your resume in English. Please keep in mind that resumes in other languages might not be considered.