Social Media Lead

Social Media Lead
Africa team · Full-time · Beograd

Established in 2003, Empinity is an IT & digital marketing agency located in Belgrade. Our services cover all perspectives of the digital world, from website administration and development to social media.

Our work spans over 80 countries on 3 continents.

About the Role

Our Africa team leads the digital presence of global brands across more than thirty African markets, alongside a growing portfolio of direct client accounts in Kenya, Nigeria, Morocco, Zambia, Malawi, Rwanda and other dynamic markets.

As a Social Media Lead, you will own a portfolio of brand accounts day to day — editorial planning, publishing, community management, activations and reporting. This is a hands-on operational role with direct client contact, working alongside our content, design and paid media specialists.

What You Will Do

Account & Community Management

• Independently manage brand profiles across Facebook, Instagram, TikTok, YouTube and WhatsApp in multiple African markets
• Handle day-to-day community management at volume: comments, direct messages, product questions, and escalation of genuine service issues to the client
• Monitor social conversation and local trends, and act on what is worth acting on inside the publishing cycle
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Planning & Publishing

• Build and maintain quarterly and monthly content calendars per market
• Brief content creators, designers and motion designers clearly, and manage creative delivery to deadline
• Run publishing and scheduling across markets, respecting local approval and regulatory clearance lead times where they apply

Activations & Creators

• Plan and execute recurring activations — giveaways, UGC competitions and campaign pushes — from mechanics and terms through moderation and winner fulfilment
• Identify and coordinate local micro-influencers and creators in each market

Client Coordination & Reporting

• Act as the daily operational contact for assigned accounts: managing briefs, setting expectations, providing proactive updates
• Prepare structured monthly reports on organic reach, community growth and engagement, and turn performance into editorial recommendations for the next cycle

What We Are Looking For

• At least 5 years of professional experience managing brand social media accounts in an agency or corporate marketing environment
• Demonstrated community management experience — not only scheduling and publishing
• Professional English proficiency, written and spoken, for content oversight and client-facing communication
• Ability to brief creative teams clearly and hold brand visual consistency across markets
• High organizational discipline and comfort working several accounts in parallel, each with its own calendar and approval path
• Interest in African markets and their diverse digital landscapes

Great to have (Bonus points):

• Additional language skills: working proficiency in French is a major asset for francophone markets
• Industry background: prior experience in the automotive sector or home appliances industry
• Experience managing accounts subject to advertising pre-approval or regulatory clearance

How to Apply

Please include:

• CV in English
• Brief cover letter, around half a page on your interest in African markets and how you approach running several accounts at once
• Two or three examples of accounts you have managed, with a short note on what you owned