Social Media Manager

Key Responsibilities

Social Media Strategy & Channel Management

• Develop and execute social media strategy across all relevant platforms (Instagram, TikTok, Facebook, YouTube, and others).
• Maintain a consistent publishing calendar aligned with content launches, campaign moments, and platform milestones.
• Adapt content format, tone, and frequency to each platform's audience and algorithm.
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Content Creation & Production

• Create and publish engaging social content including short-form video, stories, reels, and static assets.
• Brief the Graphic/Videomaker on asset requirements and oversee creative production for social-specific formats.

Community Management

• Monitor and respond to comments, messages, and audience interactions across all channels.
• Build and nurture an engaged community through consistent, authentic communication.
• Identify and escalate audience sentiment trends and issues to the Marketing Director.

Paid Social & Boosting

• Manage paid social campaigns for subscriber acquisition, content promotion, and brand awareness.
• Work with the Brand Manager to align paid social with broader campaign strategies.
• Monitor performance, optimise targeting and spend, and report on paid social ROI.

Performance & Reporting

• Track and report on social media KPIs including reach, engagement rate, follower growth, and contribution to D2C acquisition.
• Use performance data to continuously improve content strategy and posting cadence.
• Stay current with platform trends, algorithm changes, and emerging content formats.

Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 3+ years of experience in social media management, digital marketing, or content creation
• Strong understanding of Instagram, TikTok, Facebook, YouTube, and emerging social platforms
• Experience creating short-form video, reels, stories, and social-first content
• Experience managing social media calendars and community engagement
• Knowledge of paid social campaigns, boosting, and performance optimization
• Basic understanding of social media analytics and reporting tools
• Experience working with influencers, production teams, or entertainment content is an advantage
• Ability to work on-set and capture behind-the-scenes content
• Strong copywriting and communication skills
• Fluent in English and preferred Serbian (written and spoken)
• Creative, trend-aware, organized, and highly proactive

Why we think you should apply:

• You will work in an environment that allows you to grow and develop
• Hybrid work model (on-site and off-site)
• 25 days off per year
• Participation in the bonus reward system
• Healthcare Package
• Mobile phone with unlimited internet and Family Yettel tariff package
• Recreation or health program
• In-house training and development programs
• Career development opportunities