Trade Marketing Channel Manager – Modern Trade

At HEINEKEN Serbia, we brew great beers, and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We are looking for someone who is motivated by winning and eager to learn and develop continuously. We look for those who adventurously push the boundaries and are willing to enthusiastically implement HEINEKEN culture based on passion for quality, responsible enjoyment in life and respect for people, society, and the planet. 

Position: Trade Marketing Channel Manager – Modern Trade

Reports to: Trade Marketing Manager

What kind of profile are we looking for?

• University degree in Economics, Management or similar
• Minimum 5 years of experience in Brand, Category or Trade Marketing management (FMCG is a plus)
• Advanced MS Office skills
• Fluent English, written and spoken
• Driver’s license
• Excellent negotiation and communication skills, strong team spirit and collaboration mindset
• Reference: 5Dqvo9wQYXyr77eVt9OI8cuP65yk5IitYBkei81E-Th81KisDHYyuGJ8gBj1qTBS

Where will you make a difference?

• Lead the Modern Trade channel strategy and translate brand priorities into growth-driving customer plans.
• Build impactful customer activations, shopper programs and Joint Value Plans (JVPs) with key retail partners.
• Drive category growth through Category Management, PICOS standards and execution excellence at the point of sale.
• Manage trade investments and optimize channel performance through data, insights and ROI analysis.
• Deliver successful innovation launches and commercial initiatives through strong cross-functional collaboration.
• Identify new growth opportunities and turn shopper, customer and market insights into business results.

What we bring to the table?

• International environment built on respect, inclusion and collaboration
• Opportunity to work with motivated, supportive colleagues
• Continuous learning & development opportunities
• Culture driven by quality, responsibility and passion

Benefits for employees:

• Private health insurance
• FitPass membership
• Reimbursement for children’s schoolbooks
• Complimentary beer packages during the year
• Financial support for newborn children
• New Year gifts & bonuses for children
• Free festival and sports games tickets
• Family Care Program

Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all. 

If you believe that you fulfil the requirements and would like to join our great team, please submit your CV in English electronically. While we appreciate every interest, please note that only short-listed candidates will be contacted.