Chief of AI & Digital Marketing

Whisperly

Location: Belgrade or Novi Sad (Hybrid)  |  Reports to: CEO  |  Seniority: Senior/Head-of-function  |  Working language: English (C1/C2 required)

ABOUT US

Lexelerate DOO (commercial name Whisperly) is the Serbian subsidiary of Lexelerate OÜ, an AI governance startup developed by Zunic Law, focused on building next-generation compliance solutions.

Zunic Law is one of the leading law firms in Serbia and the region, a leading law firm with over 35 years of experience recognised internationally by Legal500, Lexology Index and Who’s Who Legal. Lexology has recognized us as Firm of the Year in Serbia for two consecutive years, 2024 and 2025. We specialise in IT, corporate, employment, contract, intellectual property, data protection, real estate and dispute resolution law, with a particular focus on advising companies on their digital operations.

Whisperly is an AI-powered GRC and compliance platform developed by Zunic Law. The platform is designed for EU and UK markets.

ABOUT THE ROLE

If you have been waiting for a role that lets you combine serious SEO craft, the new GEO / AI-search playbook, modern AI tooling, and a full social mandate across LinkedIn, Medium, Instagram, X and YouTube, in a mission that actually matters, this is it.

We are hiring a Chief of AI & Digital Marketing to architect how the market sees, finds, and understands Whisperly, long before a first conversation or a sales call.

You will own digital marketing end-to-end for Whisperly and Lexelerate, shaping how the platform and the servicesare positioned across search, AI assistants and social channels.

You will not close deals. You will build the pipeline: the audience that already understands the value of what we do and is ready for a 1:1 conversation, which is then picked up by the Chief of Sales and the CRM.

Marketing in this role is the systematic creation of interest, authority and trust at scale.

WHAT YOU WILL OWN

Digital strategy and growth

• A comprehensive digital marketing strategy for Whisperly, Lexelerate OU and associated websites, with quantified OKRs agreed with the CEO.
• Monthly reporting that is numerical and auditable, not narrative.
• Continuous testing of new channels and AI-assisted workflows.
• Reference: DiUnzTw9d5AY25AJmODTFFX7sqWDVNHYCuQdgiu-5rrKqE1SYyJx3kiYw08j9SZ7

Website and technical SEO

• Full ownership of the Whisperly website and an additional affiliated website across performance, SEO and structured data: Core Web Vitals, schema markup, canonical strategy, sitemap hygiene, log-file reviews, staging workflows.
• WordPress fluency: plugin management, page building, SEO plugin configuration (Yoast / Rank Math).
• Cloudflare basics: DNS, cache purge, page rules.
• Lovable comfort for site-building where relevant.

Content SEO and GEO / AEO

• Editorial SEO layer on top of content produced in collaboration with legal and domain experts: briefs, keyword research, internal linking, cornerstone architecture, content refreshes.
• GEO and AEO execution: structuring content and metadata so that ChatGPT, Google AI Overviews, Claude and similar assistants cite our pages as primary sources.
• Fluency with Ahrefs (or Semrush / Sistrix), Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio.

Social media across a demanding stack

• LinkedIn, Medium, Instagram, X and YouTube, each treated as a separate discipline with its own strategy, cadence and analytics.
• Content localisation instinct: adapting the same message for a Brussels compliance audience vs. a London legal market vs. a domestic Serbian audience.
• Reputation management across Google Business Profile, review platforms and Reddit.

Paid, analytics and AI tooling

• Google Ads and LinkedIn Ads: efficiency matters more than volume.
• Attribution logic reported in numbers, not vibes.
• Daily operator-level use of GenAI tools (Claude, ChatGPT) for research, briefing, editing and content scaffolding.
• AI-assisted SEO tools (Surfer, Frase, Clearscope, NeuronWriter, MarketMuse, Prerender or comparable).
• Automation stack (Zapier, Make, n8n).

WHAT WE ARE LOOKING FOR

Knowledge of the items below must be real, current, deep and demonstrable, not theoretical. Mandatory items are non-negotiable.

Mandatory

• Technical SEO at an operator level. You can audit a site without hand-holding, read a Lighthouse report, fix a schema error in raw JSON-LD, diagnose an indexation problem from Search Console, and hold your ground with a back-end developer.
• GEO and AEO depth, not surface. You have already produced content that is cited by AI assistants and can show the receipts. You understand why citations cluster in the first 30% of a page and design accordingly.
• Social media ownership across the full stack. LinkedIn, Medium, Instagram, X and YouTube. Real operating experience on at least four of the five, not just awareness.
• English at C1 or C2 level. Written and spoken. You can draft a thought-leadership piece for a UK compliance audience that will not be embarrassing to publish. Non-negotiable. Native-level Serbian is also required.
• AI-native workflow. You already run your own work through GenAI daily, and you have built at least one automation or AI-assisted workflow that saves real time.

Nice to have

• Proficiency in video tooling
• Previous experience marketing a legal, RegTech, GRC or B2B SaaS product into EU markets.
• Familiarity with GDPR, the EU AI Act and data-protection terminology.
• Public speaking, podcasting or on-camera comfort.
• Design sensibility: you do not need to be a designer, but you can tell good from bad and brief accordingly.

WHAT SUCCESS LOOKS LIKE IN THE FIRST 90 DAYS

• A single digital marketing strategy document covering several brands, with quantified OKRs agreed with the CEO.
• A tidy, auditable SEO workspace that any team member can navigate.
• Organic traffic growth on all websites, with clean reporting in Looker Studio or equivalent.
• A consistent content cadence on both websites and all mandatory social channels.
• At least one AI-assisted workflow introduced to the team that saves meaningful weekly hours.
• Measurable progress on Whisperly’s share of voice against competitors in target clusters.

WHY THIS ROLE MATTERS

Lexelerate and its product, Whisperly, operate at the intersection of law, technology and AI governance. This category is about to become one of the most commercially important areas of compliance in Europe, the UK and the US. The person in this role builds the digital voice of a fast-growing AI governance platform, with strong legal foundations, with a seat at the strategic table and direct access to the CEO.

WHAT WE WANT TO BE CLEAR ABOUT

We are not hiring a junior who wants to learn digital marketing with us. We are hiring a senior operator who already knows how to move the needle and who wants the freedom to run a proper playbook without being second-guessed on the fundamentals.

A candidate who describes themselves as strong in „content SEO“ but cannot read a Core Web Vitals report, debug a schema error, or run a log file analysis will not be competitive here. Our content is written by lawyers. We need a technical operator, not another writer.

ON YEARS OF EXPERIENCE

This is a senior role. If we had to attach a number, we would say roughly five or more years of hands-on ownership of SEO, paid and social at a meaningful scale. We are deliberately not writing that number into the criteria.

A small number of people in this field are exceptional before the five-year mark. If you have fewer years but can show a compact portfolio of measurable results, hands-on technical depth in SEO and GEO, and a clear appetite for rapidly adopting new AI tools, apply. We will read that application carefully. What we will not do is hire potential we have to develop over 6 months or more.

THE FIRM YOU ARE JOINING

Whisperly is built within an AI-first environment, supported by the expertise and infrastructure of Zunic Law. Every person here is trained on Claude, goes through structured Skilljar courses, and works inside an AI-first culture. For a digital marketing leader, this matters: you will not have to fight to get AI tools approved, and you will be expected to run at the frontier.

WHAT WE OFFER

• Competitive monthly compensation, calibrated to the seniority of this role.
• Hybrid work model (Belgrade or Novi Sad office) and flexible start (7:30 to 9:00).
• Direct access to the CEO and to a CTO who is a top-tier senior AI and software engineer, with a mandate to build  and scale the digital playbook for Whisperly..
• AI-first working environment: Claude, structured Skilljar courses and the firm’s internal tooling from day one.
• Paid external education: courses, conferences, certifications.
• Work on a live AI product (Whisperly) with international reach.
• Meritocratic culture, international client exposure, and a long-term path to lead a team as the function scales.

HOW TO APPLY

As part of your application, please include:

• A short note on how you see your seniority level and why.
• Two or three concrete examples of SEO or content work you are proud of (links, case studies, or before/after numbers).
• One example of AI tooling you have built into a marketing workflow, with a brief description of what it does and what it replaced.
• Optional: one thing you would test first at  Whisperly, and why.

We read every application. Shortlisted candidates are contacted within five working days.