Creative Director (D2C Performance Creative - Paid Social)

We are currently seeking an experienced and organized Creative Director (D2C Performance Creative - Paid Social) to join our team in support of our US-based partner company, Second Screen Digital. Second Screen Digital is a full-funnel, data-driven marketing agency providing a wide range of services - from paid search and social to content production, UGC, SEO, and website design.

As a Creative Director, you will oversee all creative outputs, including static graphic ads, video ads, and web design, with a strong focus on performance marketing (50% of your time). You will also lead and manage a team to ensure they produce high-performing D2C paid social ads - primarily for Meta (Instagram & Facebook) and TikTok - while continuously optimizing and improving creative based on performance data (50% of your time).

Responsibilities:

Creative Leadership + Team Development

• Lead and manage a team of 4–8 creatives (graphic designers, video editors, creative strategist)
• Provide clear creative direction, feedback, and actionable notes to improve output quality and speed
• Mentor and develop team members by strengthening their skills in performance creative principles, design fundamentals, video pacing and retention strategy, and conversion-focused storytelling
• Establish standards for creative quality, structure, and consistency across all deliverables
  
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Performance Creative Strategy

• Own the creative strategy for D2C paid social, with a focus on Instagram-first content
• Develop and oversee creative testing plans and roadmaps (hooks, angles, formats, offers, messaging)
• Ensure the creative produced supports both performance marketing goals (conversion, CPA, ROAS) and brand alignment (trust, consistency, long-term value)

Data-Driven Iteration + Optimization

• Use performance metrics to guide creative decisions and iterations, including: thumbstop rate, 3-second hold, retention curve/average watch time, CTR, CVR, CPA, ROAS
• Identify patterns in winning vs. losing creative and turn those insights into repeatable frameworks for the team
• Diagnose why ads fail (hook, clarity, offer, pacing, message match, creative fatigue) and direct revisions accordingly

Production Oversight (Static + Video)

• Oversee production of static paid social ads, motion graphics, UGC-style performance edits, reels-first video ads, product demo and explainer ads
• Ensure the team delivers a high volume of creatives without sacrificing quality
• Maintain and improve creative workflows, systems, and templates to scale output

Cross-Functional Collaboration

• Partner closely with media buying and account teams to align creative testing priorities with campaign strategy, review results and iterate quickly, develop ad creative tailored to specific audiences and funnels
• Communicate creative performance updates and learnings clearly to internal teams and clients when needed

Qualifications:

• 3+ years of experience in creative roles within D2C performance creative or paid social advertising
• 2+ years of experience managing or leading a creative team
• Hands-on experience in video editing or graphic design (mandatory)
• Experience with Asana, Adobe, Canva, CapCut, and Figma
• Strong understanding of key performance metrics: CPA, ROAS, CTR, thumbstop rate, and retention
• Excellent English communication skills
• Deep understanding of the difference between brand creative and performance creative - and how to strategically blend both
  

We offer:

• Full-time, remote work
• Working hours: Monday to Friday, starting at 2pm or 3pm CET
• Private Health Insurance from day 1
• Timely and organized performance reviews

If this role feels like the right fit for you, we invite you to submit your resume and portfolio in English. Your portfolio should showcase D2C paid social creative (Instagram strongly preferred), including both static and video assets, and demonstrate conversion-focused thinking as well as measurable performance outcomes.