About the Role

Qualix DOO Beograd is the company behind Adrian Magnus, a fast-growing premium cigar brand building an international presence across the United States and European Union. As we continue to expand, we need more than a Head of Sales — we need a sales architect. Someone who can lead our online B2B Sales Agent team in Serbia and manage remote teams across the US and EU, transforming them into a precision engine for global growth.

Working directly with our CEO, you will own the full cycle: from pipeline strategy and outbound cadences to team coaching and revenue reporting. This is a hands-on leadership role for someone who thrives on accountability and has the track record to prove it.

Key Responsibilities

International B2B Development

Identify, develop, and successfully onboard new B2B partners across the US and EU through highly targeted and structured outbound calling strategies.
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Lead and Manage B2B Sales Teams

Build, mentor, and oversee online and field B2B sales agents. Set performance targets, monitor activities, review reports, coach underperforming team members, and implement strategies to improve conversion rates.

Sales Process Architecture

Build and continuously refine the full sales cycle: scripts, CRM workflows, outreach cadences, and conversion sequences.

Strategic CEO Partnership

Work in close alignment with our CEO to shape growth strategy, surface market insights, and co-develop new initiatives.

Pipeline & Revenue Reporting

Own the sales dashboard — forecasting, KPI tracking, and data-driven iteration to optimise what works.

Strategic Distributor Relationships

Build, develop, and manage strategic relationships with key distributors to support market expansion and revenue growth.

Requirements

Must Have

Sales Experience

5+ years of outbound B2B phone sales with exposure to international markets (US, UK, or EU)
Full sales cycle ownership: cold outreach → qualification → pitch → closing → account management
Remote phone sales expertise — knows how to sell without ever meeting the client in person
Proven track record of hitting and exceeding sales quotas
Strong command of English for cross-border communication
Hands-on CRM proficiency and data-driven approach to performance
Ability to build and optimise sales processes from scratch

Team management

2+ years of direct team management (minimum 5 people reporting directly)
Experience hiring, training, and firing sales agents
Experience setting KPIs, quotas, and performance standards
Experience running daily/weekly team meetings and 1:1 coaching sessions
Hands-on leader — able to pick up the phone and sell, not just delegate

Nice to Have

Strong advantage

Experience in leading and managing field sales agents, including setting KPIs and providing training and coaching

Background in premium goods, luxury, or lifestyle product categories
Experience selling into wholesale, distribution, or agent networks
Familiarity with the cigar, tobacco, or related premium goods sector
Experience with LinkedIn-based B2B prospecting and outbound automation
Prior experience working directly with a founder or CEO
History of hiring, onboarding, and developing junior sales talent

What we offer

A career, not just a role. Qualix DOO Beograd offers a genuine international platform with structured space for professional advancement and personal development — as the brand grows, so do the people who build it with us.

Compensation

Attractive base salary commensurate with experience, plus a quarterly commission structure that rewards performance directly — high achievers will find the earning potential substantial. Full details discussed at interview.

Career growth

A structured platform for professional advancement within an international organisation — with genuine space for personal development built into the role from day one

Team

A dedicated telesales and field-based B2B sales network working across onsite and remote environments

Access

Direct partnership with the CEO and genuine influence over company direction

Markets

International scope across the United States and European Union

Trajectory

Join at an inflection point — shape the global growth story from the inside

Location

Vladimira Popovića 38–40, Belgrade. On-Site/Hybrid arrangement available

Product

A premium, passion-driven brand with quality that speaks for itself

QUALIX DOO BEOGRAD

Qualix DOO is the Serbian entity of the international Adrian Magnus brand, part of the Carasso Enterprise Group founded in 2012. We operate across Europe, the United States, and Latin America. Our mission is to bring the world’s finest handcrafted cigars to enthusiasts with precision, integrity, and a deep respect for tradition.

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