Lead Generation and Marketing Associate

Thrive Talent Solutions helps fast-growing US (and global) businesses hire exceptional talent from Southeastern Europe. We’re expanding our internal team and looking for a combo of an organized, creative, and a proactive Lead Generation and Marketing Associate to help grow our business. 

To perform well, you need to be a person who doesn’t mind (and prefers) a jack-of-all trades type of role. You will have direct influence on company positioning and growth. This is a high-impact individual contributor role for someone who can think strategically, execute independently, and build systems proactively. You will be a one-man lead generation & marketing team, working on and executing the company’s strategy in direct collaboration with the founders.

Responsibilities 

Lead Generation (40%)

• Create outbound content for both email and LinkedIn channels
• Prepare, setup and execute on outbound campaigns for both channels
• Seek out and reach out to leads with existing (current) hiring needs
• Automate lead generation efforts by using tools such as Dripify and Instantly
• Collaborate with founders and proactively seek out sales-related feedback to continuously improve reachout cadence and quality
• Independently handle initial communication with qualified leads (call scheduling and initial relationship building)
• Reference: X6zXyEmR64fgeKTtKuIam-VAZGBfbxvrZ-7499fNbXrklIDjHNoR5E1xomNWGru4

General Marketing (40%)

• Complete ownership of the established LinkedIn channel (organic only: posts, comments)
• Expand marketing efforts by setting up and working on new social media (and other) marketing channels (organic only)
• Maintain, reinforce and build relationships with existing, warm lead lists already in the CRM via email newsletter campaigns, promotions, and other means
• Structure, introduce, prepare and execute educational (and other) webinars to promote talent expertise and facilitate long-term market positioning
• Prepare all the necessary marketing materials
• Collaborate with founders and proactively propose next-step marketing strategies

Sales Support (20%)

• Conduct continuous and timely CRM maintenance
• Work on research that will directly support the founders’ sales efforts
• Prepare sales documents (i.e. case studies)
• Take on some of the easier client communication (written at first) 

Long-term Growth Opportunities

Grow into one of the two more senior roles:

Senior Marketing Role: own the entire marketing effort independently and on a full-time basis, bringing the entire scope of marketing activities to a more mature level.

Senior Sales Role: own your lead pipeline and book of business, handling beginning-to-end sales and attending in-person B2B events in the US and beyond.

Qualifications

Important:

• Experience working on client communication & relationships in an English-speaking market, such as US, CA, UK, AU. (local experience is not relevant)
• Experience working in sales & marketing in a service-first, B2B environment (retail & physical product experience is not relevant)
• Outstanding written and verbal English skills
• Automation experience (in lead generation) by using Dripify or a similar software
• Content writing experience (in English)
• Ability to use AI (ChatGPT) in the right way: as an outstanding support tool
• Organic marketing experience (paid marketing experience is not relevant)
• CRM ownership and maintenance experience
• Combo of an organized and a creative/communicative personality
• Enjoying the jack-of-all-trades type of role

Optional:

• Willingness to travel abroad (primarily the US) for in-person, B2B events
• Basic design skills

We Offer:

• Work directly & daily with our founding team
• A healthy environment, fast decisions, and no corporate layers
• Opportunities to grow with the business (within marketing & sales)
• Remote work
• Full-time, Monday to Friday, CET or ET hours (depending on the skillset)
• Private health insurance from day one
• Timely and structured performance reviews, & clear feedback