At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. But if you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Regional Brand Manager – Consumer Health (m/f/d)

Do something that moves you.

Main tasks and responsibilities:

//Designs and executes the brand activation for Alpe Adria region in line with the cluster brand and the overall divisional strategy.

//Manages brand P&L to deliver against the financial commitments of the brand (budget) and to detect potential opportunities of improving brand profitability.

//Analyses market environment, consumer profile, competition, and own company capabilities.

//Establishes with support of the media agency the annual brand media strategy in line with the communication objective(s) of the brand and executes it throughout the year within agreed budget.

//Creates and implements effective and efficient communication with the support of creative agencies for the brand.

//Continuously measures brand performance, tracking results of different activities in sell in and sell out to reapply or adjust specific brand related activities.

//Provides monthly and yearly financial forecasts.

//Executes brand innovation strategy by selecting NPD for local rollout, by leading integrated launch preparations with relevant stakeholders and by executing and tracking launches based on predefined activity plans.

What we offer:

// Good working conditions

// Competitive salary

//Company car

//Additional benefits according to performance

Unlock your potentials.

You are open to new challenges and have the following qualifications / experience:

//Educated to degree standard: preferably university degree (in Business related qualification).

//Experience: minimum 3 years experience in Marketing in OTC and/or FMCG industry with solid track record of success (including delivery on targets). Digital marketing and international experience, especially in Alpe Adria region, are strong advantages.

//Leadership qualities and skills, strong team player and interpersonal skills.

//Broad understanding of the total business and the ability to work in cross functional environment.

//Analytical skills to monitor and steer the brands.

//Ability to work under pressure, managing complexity and set the right priorities to meet deadlines.

//Excellent written and verbal communication skills, capability to adapt to audience specifics.

//Fluent English.

Be part of something bigger.

If you believe you are the right person for this position, please send your application letter and CV in English language.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Bayer d.o.o. (21dan.com)

Misija i vrednosti Bayer je svetski priznata inovativna kompanija sa istorijom dugom preko 150 godina. Cilj naših naučnih dostignuća jeste da poboljšamo kvalitet života ljudi. Istovremeno naše inovacije stvaraju osnovu za održivo i profitabilno poslovanje i ključ su za održavanje ili postizanje vodećih pozicija na svim našim tržištima. Naši proizvodi pomažu da se suočimo sa najvećim izazovima današnjice, uključujući i rasteću populaciju, starenje…

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