Retail Product Manager

MaxBet is part of Flutter Entertainment (LSE: FLTR; NYSE: FLUT) ─ the world’s largest online gambling operator, publicly listed on both the New York Stock Exchange and the London Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry.

MaxBet is a rapidly growing company specializing in sports betting, gaming and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people - we foster a culture of teamwork, clear communication and mutual respect. 

As we continue to grow, we are looking for a:

Retail Product Manager

City: Belgrade 

Role Summary:

This role is responsible for leading the development and optimization of retail products, ensuring they deliver strong business value and seamless user experience. It focuses on aligning product initiatives with company strategy while bridging retail and digital channels through an omnichannel approach. The position works cross-functionally with multiple teams and external partners to drive innovation, system efficiency and market competitiveness.

Responsibilities:

• Product Ownership: Lead the planning, development and optimization of all retail-related products (betting terminals, cashier systems, software tools and loyalty integrations).
• Roadmap Management: Define and maintain the roadmap for the retail vertical in alignment with company strategy and regulatory requirements.
• Stakeholder Collaboration: Work closely with Commercial, Retail Operations, Legal & Compliance, UX and development teams.
• Hardware & Software Integration: Coordinate with internal teams and external vendors to implement and maintain systems.
• Omnichannel Development: Play a key role in connecting retail and digital experiences (user accounts, loyalty synchronization, cross-channel functionalities).
• Market Monitoring: Track innovations in the retail betting space and benchmark against competitors in the market.
• Regulatory Compliance: Ensure all functionalities comply with local laws and operational standards.
• Support & Escalations: Provide second-line support for retail operations and ensure efficient incident resolution.
• Cross-functional Alignment: Act as a key link between Product & Technology and Retail Operations and Commercial teams, ensuring alignment of product initiatives with business goals and market needs.
• Innovation & Efficiency: Drive innovation, improve system efficiency and contribute to the development of an omnichannel strategy connecting retail and digital channels.
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Qualifications:

• Minimum 4 years of experience in product management, preferably in retail, gambling, or hardware–software integration environments.
• Understanding of retail betting operations, including betting shops, terminals and POS systems.
• Proven experience in roadmap management, team coordination and collaboration with external partners.
• Knowledge of omnichannel approaches and customer journey mapping.
• Strong communication skills with the ability to work effectively with both technical and non-technical teams.
• Experience working in agile environments and with backlog management tools such as Jira.
• Proficiency in English, knowledge of local languages is considered an advantage.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.