Senior SEO Lead (SEO + AI Search)

New Perspective is a Massachusetts-based growth agency. We help our clients transform their digital marketing to generate more leads, drive more revenue, and strengthen their competitive advantage. We hire the best people regardless of their location. We are connected by technology, shared beliefs, and a genuine love of strategic marketing. We use cutting-edge tools and processes to stay connected, foster collaboration, and ensure everyone feels part of the team—no matter where in the world they work. In addition to working with a dynamic and talented team, you’ll have access to a collaborative culture that values growth, creativity, and innovation.

Our commitment to driving top-line growth for our clients has enabled us to build deep relationships and deliver organic growth that outperforms the market average. As we continue to execute our ambitious growth plans, we are looking to add an experienced team member to diversify our approach and improve results from our marketing efforts.

Employment Type: Full-Time remote contractor
Time zone: US ET availability
Reports to: Director of Production

Role Summary

This role exists to drive qualified organic demand for B2B clients through SEO and AI-driven search visibility.
You will work closely with Client Success, Content, Design, and Development.

You will own:

• Organic strategy and quarterly roadmaps across a portfolio of accounts
• Technical and content SEO execution on the highest-impact work
• Our approach to AI search visibility (AEO) and how it fits into delivery
• Content strategy support & light editing
• CRO audit support
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This role goes beyond rankings. It connects search intent, content quality, and user experience to drive measurable growth.

You will elevate the function - while staying close enough to the work to ensure quality and impact.

Values and Culture at New Perspective

How we work matters as much as what we ship.

• Choose to Carry a Positive Attitude: You stay steady and solutions-first when priorities shift.
• Present with Confidence & Humility: You bring a point of view, listen well, and adjust when the data changes.
• Embrace a Kaizen Mindset: You improve the system so work gets better every quarter.
• Engage with Constant Curiosity: You track what matters in search and AI search and share signals without noise. 

Responsibilities

Strategy and Prioritization

• Build an SEO + AI search roadmap tied to business outcomes and quarterly priorities.
• Keep accounts focused on the few moves that will drive impact.

Technical SEO Delivery

• Audit crawl/indexing, architecture, performance, and schema, then drive fixes that improve visibility.
• Collaborate with developers to implement changes and validate results.

Content SEO and On-page Optimization

• Create keyword and topic maps, then produce briefs writers can execute with minimal rework.
• Improve existing content for relevance, internal linking, and conversion paths.

AI Search Visibility (AEO)

• Improve eligibility for AI answers through structured content, entities, schema, and clear sourcing.
• Track AI search shifts and update standards and roadmaps.

CRO Audit Support

• Support CRO audits for priority pages and recommend UX and content changes that improve conversion rate.
• Help translate insights into shipped improvements with design and content.

Reporting and Client Communication

• Maintain reporting that connects work to outcomes, not activity.
• Communicate findings and next steps in clear, client-ready language.

Tools

• GA4, GSC, Ahrefs/SEMrush, Databox, HubSpot/WordPress, ChatGPT/Gemini

What Success Looks Like

• Organic growth tied to measurable business outcomes
• Clear, consistent SEO/AEO direction across accounts
• Content ecosystems built around search intent and authority
• Organic traffic that converts - not just grows
• Search insights influencing messaging, UX, and conversion improvements
• Scalable systems that strengthen the agency’s organic capability

Qualifications

Must-have

• 5+ years of SEO experience (agency experience preferred)
• Strong technical SEO fundamentals (crawl/indexing, architecture, schema, performance)
• Strong content SEO skills (mapping, briefing, optimization, internal linking)
• Use AI to turn client and performance data into sharper insights and better decisions, not just faster outputs.
• Proven ability to prioritize, ship work, and validate outcomes
• Clear communication with non-technical teammates and clients
• Experience collaborating with dev, design, and writers to implement changes

Nice-to-have

• HubSpot CMS & CRM experience
• Client communication experience
• Experience contributing to CRO audits and testing ideas
• Hands-on experience improving AI search visibility (AEO)

Ways of working at New Perspective

• You document decisions and standards so others can follow them.
• You raise risks early with options and tradeoffs.
• You protect focus and push back on low-impact requests.

To apply for this position, please send your resume and cover letter explaining why you think you would be a great fit for this position.

Please note that you will be a contractor, so we will not cover your health care insurance, taxes, and other government-related obligations, and it will be your responsibility.