市场传讯专员 / Marketing & Communication Specialist

Key Responsibilities

1. Marketing Promotion & Campaign Execution

• Plan, support, and execute various hotel marketing and promotional campaigns across online and offline channels.
• Manage and update promotional content across the hotel website, social media platforms, OTA channels, and local media.
• Monitor marketing performance, collect and analyze data, and propose optimization and improvement measures.
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2. Visual Design & Brand Management

• Be responsible for the design of all hotel marketing materials, including but not limited to posters, flyers, banners, digital advertisements, menus, promotional tags, event materials, and VI-related designs.
• Maintain and ensure consistency of the hotel’s brand image, ensuring all design and promotional materials comply with brand guidelines.
• Liaise with and coordinate external vendors for marketing and promotion purposes, including TV stations, radio stations, advertising agencies, printing companies, photographers, and design partners.
• Plan and execute visual design, material preparation, and necessary on-site setup and decoration for the hotel’s annual events, including but not limited to public holidays, festivals, and group dining or banquet events.

3. Content Creation

• Write, edit, and produce marketing copy for use on social media, the hotel website, email campaigns, promotional materials, and PR content.
• Create visually engaging and market-oriented content to support the hotel’s marketing objectives.
• Be responsible for content creation, regular or ad-hoc updates, and maintenance of the hotel’s official website.

4. Market Development & Support

• Assist in market research and competitor analysis to identify market opportunities and trends.
• Support the development and maintenance of partnerships with local businesses, tourism organizations, and media platforms.
• Work closely with the F&B, Front Office, and Spa team to support promotions and targeted marketing initiatives.
• Seek possibility to increase brand awareness by working with KOL, business partners etc.

5. Event & Project Support

• Lead and follow up with Sales and Marketing Plan.
• Assist in the planning and promotional execution of hotel events, seasonal campaigns, and themed marketing activities.

6. Reporting & Analysis

• Prepare and submit regular weekly or monthly marketing performance reports.
• Report campaign results, insights, and analysis to the Marketing Manager and senior management.
• Manage media clippings.

7. Brand Compliance

• Ensure all marketing activities and materials comply with hotel brand standards and applicable local laws and regulations.

Qualifications & Requirements

Education

• University degree or above in Marketing, Communications, Business Administration, Graphic Design, Multimedia, or a related field.

Work Experience

• 1–3 years of relevant experience in marketing promotion, marketing execution, or visual design.
• Experience in the hotel, tourism, or service industry is preferred.

Professional Skills

• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and InDesign.
• Basic knowledge of digital marketing, including social media management, email marketing, and SEO/SEM fundamentals.
• Strong written and spoken communication skills in English and Serbian.
• Excellent writing skills with a strong visual and aesthetic sense.

Personal Attributes

• Creative, proactive, and results-oriented.
• Strong time management skills with the ability to handle multiple tasks simultaneously.
• Good teamwork and problem-solving abilities.

Preferred Qualifications

• Familiarity with the Serbian local market and tourism industry.
• Photography, videography, or video editing skills are an advantage.