Web Analytics Specialist

We are currently seeking an experienced Web Analytics Specialist join our team and support our partner company, Orchestra. Orchestra operates within a network of nine strategic communication and marketing agencies, including BerlinRosen, Derris, Civitas Public Affairs Group, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.

As a Web Analytics Specialist, you will be part of the Strategic Insights and Analytics team and work hands-on with analytics platforms and tagging systems, supporting both client deliverables and internal teams with clean data, digestible dashboards, and thoughtful analysis. This role is ideal for someone who enjoys working close to the data, is curious about what metrics truly mean, and wants to grow their ability to translate technical findings into insights that non-technical partners can understand.  

Key Responsibilities:

• Maintain and support analytics implementations across client websites, ensuring high standards of data accuracy and consistency. This includes hands-on work in GA4, Google Tag Manager, and Looker Studio, with exposure to additional platforms as needed
• Build, maintain, and update dashboards and reports that clearly communicate performance trends and insights to internal teams and clients in an accessible, non-technical way
• Provide reliable data inputs for website, content, and campaign audits, ensuring analysts and strategists have the information they need to make informed recommendations
• Conduct audits and quality checks: review existing analytics implementations to identify gaps, errors, or misconfigurations.
• Provide recommendations aligned with analytics best practices and assist with implementing improvements
• Execute updates to tracking configurations in GA4 and GTM, including event tracking, conversion setup, and interaction measurement aligned to client objectives
• Perform ad-hoc analysis and internal support: respond to data requests from internal teams, helping support insights, presentations, and performance narratives with accurate analysis
• Assist in creating measurement plans that identify key site interactions and success metrics, helping clients understand how digital performance connects to marketing goals
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Requirements:

• 3+ years of hands-on experience with web analytics tools, with demonstrated expertise in Google Analytics (GA4)
• 2+ years of experience using a tag management system such as Google Tag Manager
• Experience building dashboards and reports in Looker Studio (Google Data Studio) - mandatory
• Comfort explaining analytics concepts to non-technical teammates and collaborators, both written and verbal
• Detail-oriented mindset with a strong sense of ownership over data quality and accuracy
• Proactivity, curiosity, initiative, and a desire to grow technical and analytical skills over time
• Experience with Power BI or visualization tools such as Tableau, Domo, or similar platforms - plus
• Experience with SEO, marketing funnels and channel data interpretation - plus

We offer:

• Full-time, remote work
• Working hours: Monday to Friday, starting from 2pm CET
• Private Health Insurance from day 1
• Timely and organized performance reviews

If this seems like the right job for you, we invite you to submit your resume in English. Please keep in mind that resumes in other languages might not be considered.