Marketing Coordinator

We’re looking for: 1-3 Years of SEO experience, Affiliate Marketing Coordination experience and PPC marketing Coordination experience

Requirements:

SEO (Search Engine Optimization):

• You’re comfortable with Google Analytics ,Google Search Console, and Google Merchant Center
  
• You’ve used Screaming Frog, Ahrefs, SEMRush, Moz, etc.
• Marketing background
• You’re a strategic thinker who can follow process while also getting creative and thinking outside the box
• You have fantastic communication and presentation skills
• You’re fast-paced yet detail-oriented and can multitask with ease
• You have an entrepreneurial mindset
• You aren’t afraid to ask questions but are resourceful enough to find the answers on your own
• You share ideas and are always looking for ways to improve
• You’re competitive and performance-driven
• You’re a team player
• Excellent at writing and content generation
• Reference: mPDPmloDIBMpi8nOh3ISHzOf0t0qul_smNz97FRc9VIN9l_p8_ptfYDl70-WukPG

Affiliates Coordination:

• Experience in managing affiliate account (not social media)
  
• Familiar with Affiliate networks (CJ, ShareASale, Rakuten...)
• Familiarity with marketing channels (Co-registration, Exit Traffic, Email, Display, Paid Search, Social, Video, TV/Radio) to quickly evaluate the quality of affiliate traffic
• Familiarity with TCPA requirements to ensure all partners are compliant
• Excellent listening, negotiation, and presentation abilities
• Strong verbal and communication skills
• Ability to prioritize, multitask and handle pressure and deadlines
• Strong analytical and organizational skills
• Hardworking and goal-oriented
• Self-starter and proactive

PPC (PayPerClick):

• Experience with Google Analytics, Google Ads,Facebook Business, eBay Ads, Amazon Ads,Walmart Ads,...
• Functional experience with all channels of Social Media
• Advanced knowledge of Microsoft Excel and PowerPoint
• Strong attention to detail
• Strong interpersonal skills, listening skills, and an articulate presenter
• Excellent writing proficiency and content creation skills
• Creative Thinking
• Analytical skills
• Research and problem-solving skills
• Must be comfortable working in a fast-paced environment.

Optional, but big plus:

• Project management experience
• You have excellent Magento, eBay, Amazon and Walmart experience

What your responsibilities would be:

SEO:

• Managing SEO campaigns and projects
• Conducting Technical SEO audits
• Performing keyword research
• Ideating content strategies
• Developing link building strategies
• Executing On-Site optimizations
• Monitoring and analyzing campaign performance
• Presenting SEO strategies to agency leadership and/or clients

Affiliates:

• Create, edit and execute promotional newsletters
• Maintain marketing calendar
• Ensure publisher compliance to partner offers via routine content/placement reviews
• Develop relationships and help optimize performance with new and existing marketing partners
• Participate in crafting the strategic direction that will help clients achieve business goals
• Research competitor activity and marketing strategies
• Prepare marketing reports by collecting, analyzing, and summarizing performance data
• Detect potential fraud and Pay Per Click violations
• Explore opportunities to add value to job accomplishments

PPC:

• Manage, review, and perform daily account responsibilities associated with Google Ads, Yahoo, Bing and other search platforms
• Manage, review, and perform daily account responsibilities associated with Google, eBay, Amazon, eBay and some other ecommerce platforms
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Provide recommendations and execute strategies for keyword opportunities and other facets of paid search in accordance with goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Ability to draft ad copy and marketing strategies and to evaluate performance of areas advertised including SEO blogs and PPC campaigns.