Product Brand Manager

BIESSEN PHARMA d.o.o. is pharmaceutical representative company of Western European manufacturers – Besins Healthcare, BIOSE, Gilbert etc.

As a part of company's extension plan, we are seeking qualified candidates for following position

PRODUCT BRAND MANAGER

Position requires close cooperation with external business partners (producers) as well as with all functional units within the organization - management, sales, service, application support, regulatory affairs, logistics etc.

MAIN RESPONSIBILITIES:

• Development and implementation of marketing plans for the positioning, targeting and promotion of assigned product portfolio in a way that will strengthen the brand and increase sales
• Providing deep product expertise needed to lead cross-functional teams and making strategic decisions, including portfolio analysis, market share, market growth and “product life cycle” management
• Reference: Jgi-r25xRCHR0qRwtFJeZbNplYhIUbaibYFnuOdZjJ8.

TASKS:

• Monitoring and coordination of marketing plan execution
• Continuous monitoring of existing and new products within the assigned product portfolio
• Harmonizing local marketing strategy with the global producer’s strategy
• Market trends and competitors analysis
• Customers’ needs analysis and problems solving
• Preparation and translation of professional promotional material
• Preparation and execution of product presentations
• Defining key messages for users
• Intensive work with customers with strong focus on "Key Opinion Leaders" both in the labs and clinics
• Preparing and performing internal and external training, promotional events and workshops
• Manage relationships with agencies and use social media platforms
• Manage the execution of marketing campaigns
• Implementation of the brand / product strategy in accordance with the plan and objectives set, as well as in relation to the competitive environment

REQUIRED PROFILE:

• Experience in Pharmacy or FMCG business is preferred
• Experience in the field of sales or marketing or previous practical work would be an advantage
• Ability to work independently as well as a part of the team and to define priorities
• Innovative and creative thinking in a very demanding, competitive market and a rapidly changing environment
• Have excellent working knowledge with MS Office, especially Excel and PowerPoint;

SPECIAL:

• With us you learn and develop professionally; we notice your qualities
• With us you can build a career; we notice your results and we do support you
• With us you are respected for your work
• With us you feel comfortable because you are yourself, part of our team and we are top performers: together!

BIESSEN PHARMA d.o.o. offers you the possibility to carry out your activity in a dynamic and attractive environment, in a mature, developing company.

Only short-listed candidates will be contacted.