Job Description:
As a CRM Specialist for our online gambling platform, you will be responsible for creating highly personalized user experiences, enhancing customer engagement, and increasing user retention within the online betting and gaming environment. Your role will involve utilizing specialized CRM platforms, data analytics, and online gambling-specific marketing automation tools to deliver targeted marketing campaigns and optimize user interactions.
Hard Skills:
- In-depth knowledge of CRM platforms tailored for online gambling
- Proficiency in customer segmentation techniques relevant to the online gambling audience
- Familiarity with data analytics, especially in the context of user behavior and betting patterns analysis
- Understanding of marketing automation tools and techniques adapted for the online gambling sector
- English, B2 level
Soft Skills:
- A strong marketing-oriented mindset to create personalized user experiences within the online gambling platform
- Excellent communication skills for effective collaboration with marketing and technical teams within the online gaming industry
- Analytical and strategic thinking to optimize CRM campaigns tailored to the unique preferences of online gambling users
- Ability to adapt to rapidly evolving marketing and technical trends within the online gambling sector
Responsibilities:
- Develop and execute CRM campaigns tailored to the online gambling audience to enhance customer engagement and retention
- Segment user data within the context of online betting and gaming to deliver highly relevant marketing messages and promotions
- Collaborate closely with marketing and technical teams specialized in the online gambling industry to optimize CRM strategies
- Utilize data analytics to measure CRM campaign performance, user betting behavior, and gaming preferences
- Stay updated with CRM trends and marketing automation best practices specifically relevant to online gambling
- Monitor and report on CRM KPIs, leveraging data-driven insights to make recommendations for enhancing the online gambling user experience
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, or a related field
- Proven experience as a CRM Specialist or in a similar marketing-oriented role within the online gambling sector
- In-depth familiarity with CRM platforms designed for online gambling and expertise in using marketing automation tools tailored to this industry
- Strong communication skills in English
Konkurs je istekao.
Lucky Line Company Group
- Privrednikova 2, Novi Sad, Srbija
- PIB: 112729196
- Matični broj: 21727784