Consumer Insights & Foresights Specialist – Project Based

BAT IS LOOKING FOR A CONSUMER INSIGHTS & FORESIGHTS SPECIALIST – PROJECT BASED

SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing - Consumer Insights & Foresights
LOCATION: Belgrade
DURATION: 12 months

ROLE POSITIONING AND OBJECTIVES

The objective of this role is to stand for the voice of the consumer, put insights into action and help Area & Market teams think ahead & solve problems before they happen. Insights & Foresights Specialist is responsible for OTIF delivery of actionable consumer insights, that support business decisions.

Reports to: Consumer Insights & Foresights Manager

WHAT YOU WILL BE ACCOUNTABLE FOR

• Support Insights & Foresight Manager in finding opportunities for our business by analyzing trends and market shifts, integrating internal and external information.
• Ensure all research projects are delivered OTIF
• Ensure proper approaches/methodologies are chosen to meet the objectives of the studies
• Develop the comprehensive and actionable insights reports and presentations for stakeholders
• Collaborate with Central Insights team and other functions (Market Intelligence, Planning, Consumer Experience, Category teams, Finance, LEX) to gather and synthesize data in order to maximize actionability of insights we deliver.
• Actively contribute to regular Insights reviews and deep-dives for strategic meetings
• Actively participate in continuous learning and development activities to build and maintain expertise in Insights and Foresights methodologies and tools
• Reference: M2OvVK8VhjT3OoRcAsDU4ptALsGpN-1q3Q0wkeKFmHM.

CAN THIS BE YOUR FUTURE ROLE?

• Are you deeply curious about understanding of consumer behavior & attitudes?
• Do you have strong analytical and critical thinking capabilities?
• Are you an out of box thinker driven by innovative solutions and creative challenges?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• University degree in business, economics, sociology, data science or related field
• 1-3 years of experience in Marketing Research roles, with a demonstrated ability to analyze and interpret complex data and to perform strategic thinking and planning
• Deeply curious about understanding Consumer behavior & attitudes and how it relates to adoption of new categories & Brand Building
• Strong analytical and critical thinking skills, with ability to synthesize actionable and forward-looking insights from research findings and other available information
• Commercial acumen & incisiveness to identify drivers of Category, Consumption & Brand performance
• Good communication skills (Oral & Visual Storytelling) to drive recommendations with senior stakeholders
• Resilience to manage and deliver multiple complex projects simultaneously in a dynamic business and BAT environment
• Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams
• Ability to negotiate and sustain networking relationships
• MS Office (PPT, XLS), ideally experience with Power BI
• Excellent knowledge of English language
• The personal drive and enthusiasm that makes you stand out from the crowd!

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

While we appreciate all the applications, please note that only short-listed candidates will be contacted.

By applying for this position, you consent to the collection and processing of your personal data for recruitment purposes, in accordance with applicable laws. Your data will be retained for up to 5 years and used exclusively for recruitment and selection by the company.

READY TO KICK-START YOUR CAREER? APPLY NOW!