Content Manager – Social Media

We’re seeking a Content Manager – Social Media to lead the strategy, creation, and optimization of our social media efforts. In this role, you’ll develop and manage a content calendar, write and script engaging posts and videos, and leverage AI tools to enhance performance. You’ll collaborate with our team to ensure all content aligns with brand guidelines, optimize for search and lead generation, and analyze performance metrics to refine strategies. The ideal candidate has excellent communication skills, a passion for helping entrepreneurs grow, experience in social media strategy, and a proactive, results-driven mindset.

RESPONSIBILITIES

Content Strategy & Planning:

• Develop and maintain a robust social media calendar using our existing framework.
• Research and analyze trends to optimize high-performing content across all platforms.
• Leverage AI tools (like ChatGPT bots) to enhance content creation efficiency and quality.
• Ensure all content aligns with brand guidelines, voice, and style
• Reference: ZnO6MiwgFTpmQTL-P-sB7ZcwAnIW6UbKA4mQBcXkNmg.

Content Creation & Optimization:

• Write and script engaging content for short-form and long-form videos, Instagram stories, Facebook posts, Threads, and more.
• Optimize social media posts for search visibility and lead generation.
• Organize and refine content templates to streamline the creation process.

Team Leadership:

• Supervise and collaborate with the team to ensure timely and high-quality content delivery.
• Foster a culture of creativity, alignment, and accountability within the content team.

Performance Tracking:

• Monitor and evaluate content performance metrics weekly and monthly.
• Use data-driven insights to inform and refine content strategies.

PERFORMANCE & RESULTS

As part of our team, your performance will be evaluated weekly through regular reports that assess the effectiveness of our marketing efforts. Key metrics include:

• Social Media Engagement: Interactions such as likes, shares, comments, and clicks on our social media posts.
• Social Media Conversions: The rate at which social media interactions lead to desired actions (e.g., course sign-ups, downloads).

Your specific responsibilities and the expected results include:

1. Engaging Content: Deliver high-quality, engaging social media materials that enhance the learning experience for our audience. This means creating posts that are informative, captivating, and aligned with our educational objectives.
2. Increased Enrollment: Develop compelling marketing copy that drives course enrollment and participation. Your copy should effectively communicate the benefits of our courses and encourage potential clients to take action.
3. Brand Consistency: Ensure all content aligns with the company’s brand voice and style guidelines. This includes maintaining a consistent tone and style across all platforms, reinforcing our brand identity, and building trust with our audience.
4. Positive Feedback: Strive to receive positive feedback from our audience and stakeholders. This feedback will be based on the quality and effectiveness of your content in conveying the value and principles of The Selling Formula.
5. Efficient Project Management: Successfully manage and deliver multiple projects on time and to a high standard. This involves prioritizing tasks, meeting deadlines, and maintaining a high level of quality in all your work.

By meeting these expectations, you will play a critical role in enhancing our marketing efforts and driving the success 

REQUIREMENTS

Skills & Expertise:

• Exceptional written and verbal communication skills.
• Proven experience in social media strategy, planning, and execution.
• Strong understanding of AI tools for content creation and optimization (e.g., ChatGPT).
• Solid leadership skills with the ability to oversee and inspire a team.

Personal Qualities:

• Passionate about writing, teaching, and simplifying complex ideas.
• Enthusiastic about helping entrepreneurs grow and create momentum.
• Proactive self-starter with excellent organizational skills.
• A strong desire to learn and stay ahead of social media trends.

BENEFITS:

• Work-life balance with remote work from anywhere.
• All expenses paid company retreats, and annual planning sessions.

HOURS:

• Flexible: Central European Time / Eastern Standard Time Zone (flexibility provided)