About Frajni Studio
We are a European creative design studio with over 25 years of experience, specializing in white and brown goods. We provide global companies with strategic marketing support and exceptional visual communication. Our work combines deep industry knowledge with smart, central solutions that resonate on local markets.
Role Overview
We are looking for a Creative Lead Copywriter — a bold thinker and skilled writer who can connect strategy and creativity, and turn briefs into powerful storytelling across channels. This person will work closely with strategists, art directors, and designers to shape concepts, guide tone of voice, and develop compelling content for global campaigns.
Key Responsibilities
- Lead copy development across branding, digital, packaging, social, POS, and campaign assets
- Translate strategic briefs into strong, clear, and engaging creative concepts
- Craft copy that connects emotionally while aligning with client business goals
- Collaborate with design teams to ensure a seamless visual-verbal narrative
- Present ideas clearly to clients and internal teams
- Mentor junior copywriters, review and elevate their work
- Contribute to the evolution of tone of voice guidelines for international brands
- Balance big-picture ideas with hands-on content creation
Requirements
- 6+ years of experience in copywriting (agency or in-house), with at least 2 years in a creative lead or senior role
- Native-level English fluency (writing and presenting); additional language is a plus
- Proven ability to develop conceptual thinking, not just executional copy
- Strong portfolio showcasing multi-channel campaigns and branding projects
- Understanding of strategic marketing and brand positioning
- Experience working with design teams and on global accounts is preferred
- Comfortable working under deadlines, multitasking, and adapting tone across brands
Nice to Have
- Experience in home appliances, consumer electronics, or lifestyle brands
- Ability to write in different formats: taglines, scripts, product stories, UX copy, social posts
- Familiarity with working in international environments and across cultures
- Background or interest in brand strategy or communication planning
Why Join Frajni?
- Creative freedom backed by strategic discipline
- Collaborate with an experienced team of marketers, designers, and producers
- Shape global narratives for some of the world’s leading consumer brands
- Be part of a culture that values intelligence, kindness, and excellence
- Competitive compensation and room for growth
Frajni d.o.o.
Frajni is an advertising agency specialized in creating comprehensive brand identity systems, graphic design, 2D videos, 3D renders, animations, motion graphics, e- commerce and digital. We develop marketing, sales, educational content and engaging campaigns that present brands in a holistic way that deliver lasting success. That’s why we consider ourselves a support agency. We started in Gorenje marketing as a small team where we learned about products, consumers, behavior, markets, brands and…