Google Analytics Specialist

Heads Talent Solutions has partnered with Ananas E-commerce. We are looking for a Google Analytics Specialist to join their team.

As a Google Analytics specialist, you will coordinate the implementation and optimization agenda for GA4 across the business, working across multiple channels and data sources to build accurate performance insights for the platform and drive CRM and Performance marketing results.

Key responsibilities:

• Leverage support of in-house Data Team, CRM and Performance Marketing teams to maintain and develop GA4  and GTM implementation.
• Work across multiple Ananas eCommerce platforms in different markets to define data architecture, and test deployment across owned channels.
• Work towards product roadmaps, translating requirements in the set-up of GA4 tagging and ensuring that Google Tag Manager and Data Layers are integrated across channels.
• Set up and maintain GA4 Properties and user interface configurations, refreshing and updating as regularly as necessary.
• Ensure all methodologies and implementation specifications are well documented.
• Advocate quality and standardization of data capture across web properties and mobile apps, investigate data quality issues and work with colleagues in the Marketing team to troubleshoot and problem solve tracking issues that arise.
• Perform regular analytics health checks in Google Tag Manager (GTM) and leverage processes to interrogate data quality when it comes to new implementations and the roll-out of tracking enhancements.
• Deliver valuable product and behavioral insights for Product teams to enable key product development decision-making and assist with measuring how data aligns with Marketplace KPIs, offering suggestions and identifying opportunities for growth and how to drive additional revenue.
• Collaborate with Product and Engineering teams and escalate issues for support with relevant teams for investigation where needed.
• Act as subject matter expert on GA4 implementation to establish best practices, knowledge sharing, community engagement, and support for local markets with ad hoc analysis and training
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Essential skills:

• At least 3 years of experience using digital analytics to drive business/marketing results. 
• User of digital analytics tools - GA4.
• Good knowledge of Google Tag Manager.
• Knowledge in setting up and optimizing retargeting data for performance marketing campaigns on various platforms.
• Previous experience in digital implementation preferably in an e-commerce role.
• Experience working with data layers.
• Fluent in English (B2).

Only shortlisted candidates will be contacted.